The cure for the control freak in your business

I admit it.

I’m a control freak.

I like to have things “just so.”

I want to know how things are going to turn out.

It makes me nervous when I am creating something new or walking into unchartered territory and I don’t know what’s going to happen.

My inner control freak reared her head BIG TIME during my recent rebrand and photoshoot last week!

I NEEDED my clothes to be the perfect color to bring out my skin tone, the right fit to make me look 10 pounds thinner and the right vibe to make me look polished and professional.

I NEEDED to know if the location would be relaxed upscale versus hipster or trendy.

I NEEDED to get my grey roots highlighted at just the right time so I wouldn’t look too haggard or, God forbid, OLD.


You know what I’m talking about?

That panic mode we get into when we feel as if what we are doing isn’t enough?

As if it won’t be enough?

That we won’t be liked/loved/appreciated just as we are?

Yep – I know you’ve had some of that too.

I was spinning in so many “how to’s” and “what if’s.”

So I talked to my gal pals, my family, and my tribe of amazing support.

And you know what?

They calmed me down.

They reflected back to me my good qualities.

They assured me that I had this.

They gave me input – but in the most productive and professional way possible.

And that made me feel a bazillion times better.

I needed that outside perspective that it was going to be OK.

And then – it hit me.

I was freaking out in EXACTLY the same way my clients do!

They have a vision for their creation, but they get nervous as is gets closer to coming to life.

They know their mission and purpose, but they clam up on how to talk about it in the right way at the right time.

And they don’t know it, but they need some validation that what they are doing is OK and some gentle guidance to make it amazing.

And then it hit me again.

There’s a GOOD side of being a control freak – it’s call being a MAXIMIZER.

I’ve always been one.

A maximizer takes something good and turns it into something GREAT.

A maximizer thrives on making it more beautiful, doing it more efficiently, crafting it even BETTER.

And my zone of genius is helping my clients maximize THEIR efforts, THEIR genius, THEIR dreams.

I take their already brilliant words and make them better.

I listen to their already amazing ideas for new offerings and help them polish them up.

I guide their powerful goals into a strategic plan to make it happen.

And I absolutely adore it.

You see they are maximizers too. They are empowered, strong and simply amazing women who just want their brilliance to shine even BRIGHTER.

And I love supporting them to do just that.

Because they already “have it.” They just need some perspective to see it.

So – for my fellow control freaks (a.k.a maximizers) out there – here’s your challenge:

Ask a friend/coach/colleague.

Seek guidance.

Trust the process.

Because chances are, what you are doing is ALREADY amazing. It’s ALREADY fabulous.

You just need a little perspective to help you appreciate that.

And as a lesson in appreciation and TRUSTING, here’s a selfie from my photoshoot day.

While I haven’t yet seen the photos, I know they are going to be just right.

Stay tuned for more on my new brand, my new website and  my new photos!

I can’t WAIT to share it all with you.


P.S. I always love to hear with you. Comment below and tell me – what is one area where want to STOP being a control freak? What would you need to hear to know that it was all going to be OK?