One of the most common questions I get around launch components is, "How should I write emails?" I see amazing coaches and entrepreneurs get blocked by the thought of writing to their list. They think, "I have to get x,y, and z pieces together and I just don't have time or know what to say. It can get so bad that they even decide not to write anything.
But here's the thing:
Even with social media, email communication is still one of the BEST ways to get your tribe to know, like and trust you and to decide to buy from you!
So, today I'm going to give you easy but effective tips get over that email phobia and set you up for launch success.
These email tips will help you whether you are
- In pre-launch mode and building up your brand image
- In between launches and wanting to stay connected to potential clients
- In launch mode and Inviting people from your list to your teleseminar
- In launch mode and enticing your tribe to buy (after your teleseminar).
When composing an email, keep these 5 rules in mind:
1. KISS (Keep It Simple Silly!)
People scan emails, so make it short and sweet. Set an intention for the email and keep the content aligned with that intention.
2. One call-to-action per email
Every email should focus on ONE THING you want your reader to do (i.e. click on a link). Include that action item at least twice per email.
3. Write short paragraphs and bold certain phrases
Include only 2 - 3 sentences in each paragraph to make it easy to scan and read. Bold key phrases to make it stand out to help get your meaning across.
4. Include a friendly sign off and your photo
Your photo is one of the best ways to make your email feel personal and for your list to get to know you!
5. Always include a P.S.
People are much more likely to act on the last thing they see. Be sure to include the call to action after your signature. Use these tips to get out there and effectively communicate with your tribe so that you can continue to build your thriving business.
To emails that get opened!
P.S. Are you ready to Be a Launch Queen? Something BIG is in the works that I can't wait to reveal to you in just a few short weeks. In the meantime, do you have an email question? Contact me by email and I promise to answer. :)