In the world of coaches and solopreneurs, I see a dichotomy. I'd love to see which of these styles you best relate to: Here's what I mean:
The masculine "follow this plan to the 'T' even if it kills me" marketer:
Pros: You can cross off every item on your launch to-do list, know all your conversion rates and be up on every piece of technology that will help you to market yourself better.
Cons: You may miss conveying the true heart of your message. And that can come across in the marketplace as inauthentic or stiff (which leads to a "no").
Feminine "my business has to feel good so I do everything by intuition" marketer:
Pros: You use your intuition to guide all of your marketing. You trust your message and it feels authentic and "right" to you - at least for the moment.
Cons: Your message may change frequently as your intuition guides you. And that can come across in the marketplace as confusing or even weak (and a confused mind says "no").
The truth is - we need to pull from BOTH our feminine and masculine side when marketing.
We need masculine structures to set us up for success, such as
- a marketing calendar so we can stay consistent with our message
- technology know how (for things like how to get an opt in page created)
- a step-by-step plan for big projects such as a launch so we can market with power and efficacy
- best-practices for email, web copy and more
But we need to soften all these masculine structures with feminine energy, so that
- the soul of our mission gets conveyed
- we can show our "real" self which helps us to relate to our audience (so they will know, like and trust us)
- our authenticity shines through
- we feel in balance with our business
Without bringing both the masculine AND the feminine into our business, we will fail.
Yet so many coaches out there will show you how to do one method or the other.
They may say, "Here's the EXACT structure - do this and you will SUCCEED!" (A very masculine approach which rarely works because it fails to include YOU - your message, your soul, your brand.)Or they will say, "Trust your gut and then go do that." (A feminine approach which usually falls short of truly conveying your message so that the marketplace can understand it and respond to it.)
The Launch Pad - a Get-It-Done Virtual Planning Retreat is designed to help you combine the two.
We'll get masculine by creating some structure for your marketing for the year. I'll be giving you timelines, a calendar, and a workbook for you to CLAIM your goals and help you understand, step by step, how you are going to get there.
We'll leave room for the feminine by creating lots coaching time for live questions AND your own get-it-done time. There is absolutely room for you to fill in this plan with your own unique style - and you SHOULD - because that's where the authentic marketing comes in.
The Launch Pad is a 4-hour virtual retreat and a Get-It-Done Day for you to create a powerful marketing strategy and clear cut plan for 2014 (but in YOUR way!)
January 8, 2014
9am - 1 pm PT/12pm - 4pm ET
"Behind Heather's casual, easy going attitude is a woman with laser-like focus who shows you everything you need to know and do to be well organized and successful with your marketing plan."
Anita Capizzi www.takecontrolofyourbloodsugar.com
Isn't your business worth 4-hours of dreaming + strategy to make 2014 your best year yet? Sign up now.
To bringing in BOTH the masculine and feminine to your marketing this year,
P.S. It's less than a week until this powerful virtual retreat! Join us.