Great marketing these days begins with content. Lots of it.
But creating all that content can be a never ending job. Blog posts, website content, social media and more.
When you have great content you can
Educate- so that people understand their issue and how to address it with your help.
Inspire - so that people can have a vision of how their life will be better after you help them.
Engage - so that people can trust that you are there for them!
Content can be a powerful lead-in to cash flow in your business.
Content is used to create
Opt in gifts
Autoresponder follow ups
When you have content, you have your “meat” (and I’m not even a big meat eater, but remember the Wendy’s commercial, “Where’s the meat?”)
Without content you leave people
- not truly understanding what you do
- not knowing why they should work with you
- not feeling your “vibe” a.k.a. your personality
But how the heck to you generate it? Do you sit down to try to write something - and then think, "What do I say?"
That's why I'm so happy to share 3 Easy Ways to Generate Content:
1. Take brief notes after each client session
Did you just help a client with a breakthrough?
Is it something you've helped many clients through?
If you see an "aha" in the session and you hear their raves with your help, chances are others will enjoy your genius on that too
To capture my thoughts fro a great client session, I write a brief note on the topic in notepad on my phone. Then, when it's time to write a blog post, I have inspiration ready!
2. Put your own spin on a popular how-to topic
You may feel like gagging if you read one more blog post about how good kale is for you or see one more webinar that advertises list building.
You may think, "I could have written that!" or "Why didn't I think of writing that?"
And you know what? You can write your own spin on that topic.
Maybe you have a BETTER recipe for kale or you have an easier way to explain list-building. It's always a good idea to remember that no one else has your personality and your style (we all tend to forget that sometimes!)
I tell my clients that each coach has her own personality and people will resonate with you because of YOU.
Write from your heart and from your own experience and trust that people will enjoy your own personal and unique spin.
3. Have a content brainstorm call with a friend
Do you have a fellow coaching friend whom you love to talk with? Why not set up a "content brainstorm call" once or twice a month?
You can take turns "letting it rip" - talking to the other about your dreams and goals for your business and what you see going on in the marketplace while the other listens and takes notes. (Be sure to set a time limit so it doesn't take all day!)
Ask the one who is listening to listen for "energy bolts" - things that she can tell really light you up and that you are passionate about.
Having an outside eye reflect those topics back to you can be MAGIC topics for content! Try it once and see how well it works.
Creating great marketing content that can be used to educate, inspire and engage with your tribe doesn't have to be rocket science.
In fact, I am creating something awesome behind the scenes to help you generate clear and clean content (AND be able to help you follow a simple marketing plan). Stay tuned!
Until then, be inspired (and write about it!)