business strategist

3 Easy Ways To Generate Content

Great marketing these days begins with content.  Lots of it.

But creating all that content can be a never ending job. Blog posts, website content, social media and more.

When you have great content you can

Educate- so that people understand their issue and how to address it with your help.

Inspire - so that people can have a vision of how their life will be better after you help them.

Engage - so that people can trust that you are there for them!

Content can be a powerful lead-in to cash flow in your business.

Content is used to create

Web pages

Social media

Email newsletters

Webinars

Live talks

Opt in gifts

Autoresponder follow ups

Promotions

Online launches

Videos

When you have content, you have your “meat” (and I’m not even a big meat eater, but remember the Wendy’s commercial, “Where’s the meat?”)

Without content you leave people

  • not truly understanding what you do
  • not knowing why they should work with you
  • not feeling your “vibe” a.k.a. your personality

But how the heck to you generate it?  Do you sit down to try to write something - and then think, "What do I say?"

That's why I'm so happy to share 3 Easy Ways to Generate Content:

1.  Take brief notes after each client session

Did you just help a client with a breakthrough?

Is it something you've helped many clients through?

If you see an "aha" in the session and you hear their raves with your help, chances are others will enjoy your genius on that too

To capture my thoughts fro a great client session, I write a brief note on the topic in notepad on my phone.  Then, when it's time to write a blog post, I have inspiration ready!

2.  Put your own spin on a popular how-to topic

You may feel like gagging if you read one more blog post about how good kale is for you or see one more webinar that advertises list building.

You may think, "I could have written that!"  or "Why didn't I think of writing that?"

And you know what?  You can write your own spin on that topic.  

Maybe you have a BETTER recipe for kale or you have an easier way to explain list-building.  It's always a good idea to remember that no one else has your personality and your style (we all tend to forget that sometimes!)

I tell my clients that each coach has her own personality and people will resonate with you because of YOU.

Write from your heart and from your own experience and trust that people will enjoy your own personal and unique spin.

3.  Have a content brainstorm call with a friend

Do you have a fellow coaching friend whom you love to talk with?  Why not set up a "content brainstorm call" once or twice a month?

You can take turns "letting it rip" - talking to the other about your dreams and goals for your business and what you see going on in the marketplace while the other listens and takes notes.  (Be sure to set a time limit so it doesn't take all day!)

Ask the one who is listening to listen for "energy bolts" - things that she can tell really light you up and that you are passionate about.

Having an outside eye reflect those topics back to you can be MAGIC topics for content!  Try it once and see how well it works.

Creating great marketing content that can be used to educate, inspire and engage with your tribe doesn't have to be rocket science.

In fact, I am creating something awesome behind the scenes to help you generate clear and clean content (AND be able to help you follow a simple marketing plan).  Stay tuned!

  Until then, be inspired (and write about it!)

Heather

Love your yearly planning calendars? Add this to make 2015 pop for your biz

As we head into the end of January, I have a question for you:

How are you doing with your 2015 business planning?

Like - really - how are you doing?

Maybe you got super excited at the beginning of the year as you dove into Leonie Dawson's Create Your Best Life Biz Planner or Danielle LaPorte's Desire Map + Day Planner.  (I did - I love both of them!)

And probably as you filled them out, you had the best of intentions.  You thought, "I'm going to create THIS NEW THING this year and I'm going to do it THIS DATE and I'm going to make THIS MUCH MONEY!  Yippee!"

(Love that excitement, don't you?)

But then reality set in...  

You caught a cold.

Your washer leaked.

You needed to follow through on your resolution to exercise.

You didn't know what to do first on this NEW THING, so instead you procrastinated.  

And your monkey mind set in.  You thought

"I have no idea if this NEW THING sounds good"

"I don't know where to find people to buy this NEW THING"

"I don't know how to do this"

Eesh.  Your excitement from New Year's Day fizzled and fear and overwhelm kicked in.

You love the IDEA of planning in those DIY planners - a New Year that's all bright and shiny.  And don't get me wrong - that type of planning is a crucial step.

But what about the real, tangible marketing of it all?

The "how to actually pull off this NEW THING" in my biz?

You're wondering "How the heck do I polish this NEW THING and then how do I actually get the word out about this NEW THING?"

It's hard to do it on your own!

That's why TOMORROW I will be revealing a way for you to get the personalized support you are craving - in a quick and easy jumpstart kind of way - to polish and promote your NEW THING.  

I can't wait to share more!  But until then….

Heather