email marketing

Ever wish you had this?

As I sit down to write marketing copy for my upcoming launch (shhh - I cannot wait to tell you more very soon!) I am taking myself through the creative writing exercises that I take my clients through.  And you know what?

Writing marketing copy can be hard!

Even for me - sometimes - and I have have been in marketing for over 10 years.

I find myself wanting to do something else.

I discover distractions so I can put it off.

I want to check in with someone else to say, "What do you think?"  Is this compelling?

It makes me wish I had a clone.

When I am in this "Is this right?" frame of mind - I tell myself to breathe and trust my instincts.  I don't over-think it because I'm really good at this and I have years of experience.

I often come back to my writing after a pause and I think, "Wow, Heather - that's really good!"

Or, if I run it by a colleague or client, their ears perk up and they say, "I want that!"

But many of you don't feel that way.

You may spend HOURS writing just one email (out of the 10+ I recommend for a successful launch) and think - Holy Cow!  This is HARD!  

You may think 

I feel like my words sound forced and inauthentic - how can I sound more like me?

I'm not really sure that I am truly touching on what my tribe is feeling.

I just want to have a marketing jam session with someone who is good at this so I can feel more confident about this.

If that's you - if you are craving to connect in a more authentic way so that marketing doesn't feel so forced and so stiff -  then this is for you:

What To Say In My Launch 2-hour VIP Intensive

Yep - a marketing jam just for you.  A private session to dive DEEP and to get my encouraging but tough love feedback.

Because let's face it:  You already ARE a marketer!  Every time you talk about your business you are marketing it.

A launch is really just you getting super excited and talking (marketing) about your services in a really powerful way.

Wouldn't it be helpful to know that you are truly "in your lane" with what to say?

How empowering would it be to sit down to write an email for your launch and know that "I've got this!"

What would your launch feel like if you went into it with clarity and confidence because you have a handle on your marketing copy - rather than feeling stressed and like your launch may flop because you can't keep up with all the stuff you need to write?

This 2-hour VIP option is a done-with-you service where I’m here to help you get clarity and provide my magic marketing feedback. You’ll leave with

  • 10 new blog or newsletter topics to use for your launch - (or in getting your feet wet in just THINKING about a launch!)
  • 5 new ideas on how to use social media to get more people to engage
  • Clarity on how exactly to relate to your tribe

so you can eliminate the overwhelm and be empowered to write in a way that works for you.

This is the very first step in my brand new signature Get Launched system.  I'm on a mission to empower YOU to attract your ideal tribe and I'm breaking it down for you in easy-to-do, digestible steps.

Why not be proactive this month and take this first step towards marketing yourself in an powerful yet authentic way?

What To Say In My Launch 2-hour VIP Intensive

Your investment: $497

And,  hurry, because during November only:

You will receive a free 30-minute "Am I saying this right?" review session from me after the intensive.

To that marketing jam session you've been craving,

Heather

P.S. Take advantage of this VIP Intensivenowand receive a complimentary 30-minute "Am I saying this right?" review from me after our intensive.

Introducing Step 1: What To Say In My Launch

Happy Thursday! I was talking to a client recently who, when we talked about what to say in her marketing and for her launch, she said, 'Heather, I have no idea what to say!"

We talked about what blocks were in her way, and she said,

  • I feel like I am shouting in my email
  • I'm not 100% sure that I'm tapping in to the needs and wants of my ideal client
  • I say the same thing over and over, and it's sounding like a broken record
  • How do I say what I need to say so it doesn't sound like it's all about me?

And I sent her off to do something creative.  She was a little shocked, as she thought that this would be procrastinating!

I assured her that no - she was actually going to stir up her creative juices and then we would sit down and get clear.

Clear on who her audience is. Clear on what to say.  Clear on how to relate to them on an personal and authentic level.And we did.

We dove deep into the needs, wants and desires of her client and came up with a list CHOCKED FULL of inspirational ideas of her launch and beyond.

She left our intensive feeling empowered and ready to CONNECT with her tribe in a deeper way than she ever had before.

Getting CLEAR on your ideal client is Step 1 in my Get Launched Signature System.  

Take a look at this video to meet my dog and to learn more: 

 Step 1 is VITAL - and once you have it - your launch, your marketing, your steps towards your end goal are SO MUCH EASIER!  

Take advantage of this month's special offer:

What To Say In My Launch 2-hour VIP Intensive

Your investment: $497

And,  for 4 more people who enroll in this intensive in November:

You will receive a free 30-minute "Am I saying this right?" review session from me after the intensive.

I'm on a mission to empower YOU to attract your ideal tribe and I'm breaking it down for you in easy-to-do, digestible steps. This is your very first step!

To your clarity (and your copy)!

Heather

P.S. Take advantage of this VIP Intensivenowand receive a complimentary 30-minute "Am I saying this right?" review from me after our intensive.

Email tips to pack a punch with your launch

One of the most common questions I get around launch components is, "How should I write emails?" I see amazing coaches and entrepreneurs get blocked by the thought of writing to their list.  They think, "I have to get x,y, and z pieces together and I just don't have time or know what to say.  It can get so bad that they even decide not to write anything.

But here's the thing:

Even with social media, email communication is still one of the BEST ways to get your tribe to know, like and trust you and to decide to buy from you!

So, today I'm going to give you easy but effective tips get over that email phobia and set you up for launch success.

These email tips will help you whether you are

  • In pre-launch mode and building up your brand image
  • In between launches and wanting to stay connected to potential clients
  • In launch mode and Inviting people from your list to your teleseminar
  • In launch mode and enticing your tribe to buy (after your teleseminar).

When composing an email, keep these 5 rules in mind:

1.  KISS (Keep It Simple Silly!) 

People scan emails, so make it short and sweet.  Set an intention for the email and keep the content aligned with that intention.

2.  One call-to-action per email

Every email should focus on ONE THING you want your reader to do (i.e. click on a link). Include that action item at least twice per email.

3.  Write short paragraphs and bold certain phrases

Include only 2 - 3 sentences in each paragraph to make it easy to scan and read. Bold key phrases to make it stand out to help get your meaning across.

4.  Include a friendly sign off and your photo

Your photo is one of the best ways to make your email feel personal and for your list to get to know you!

5.  Always include a P.S.

People are much more likely to act on the last thing they see.  Be sure to include the call to action after your signature. Use these tips to get out there and effectively communicate with your tribe so that you can continue to build your thriving business.

To emails that get opened!

Heather

P.S. Are you ready to Be a Launch Queen?  Something BIG is in the works that I can't wait to reveal to you in just a few short weeks.    In the meantime, do you have an email question?  Contact me by email and I promise to answer.  :)