heather jernigan

Why we need to let go of these "supposed to's"

I have been re-reading Brene Brown's The Gifts of Imperfection lately. In case you didn't know, I'm a HUGE Brene Brown fan. In fact, I've met her in person!

I was super giddy to get a selfie with her last September at Oprah's The Life You Want Tour.

If you're not familiar with her, she's an author, researcher and speaker on vulnerability, worthiness and shame.

The Gifts of Imperfection discusses how it's sometimes difficult to define who we are and what we do in an honest way.

And when we can't define what we do, it gets in the way of creating meaningful work.

When people ask Brene what she does, she says, "I'm a mom, partner, researcher, writer, storyteller, sister, friend  daughter, and teacher. All of these things make up who I am, so I never know how to answer that question. And, to be honest with you, I'm tired of choosing to make it easier on the person who asked."

WOW. I can totally relate! Can you?

And it made me think about how us solopreneurs wear just as many hats.

Most of us are not only the CEO, but are also the salesperson, the bookkeeper, the HR rep, the IT girl, the customer service professional, and the marketer.

No wonder they say being an entrepreneur takes courage and stamina!

And, most of us are go-getters - we WANT to do it all. We're so passionate about our mission that we are gung-ho and ready to do what it takes to make it.

But a Jane-of-all-trades makes us an expert in none.

And it limits the joy we bring to our business.

Most of us do all of these roles  because we're not ready to hire it out

Or maybe we have an inner control freak that won't let go.

Let's face it - we probably HATE at least one of these hats.

Yet we feel like we SHOULD be better at it, so we purchase products and programs to help us do this thing better.

And we still don't like it!

How would it feel to let go of some of those roles so that we can truly focus on what we LOVE about our business?

How much MORE meaningful could our work be if we could shed some of these "supposed-to's", such as marketing?

(Come on - I know "marketing" is a  four letter word for some of you!)

That's exactly what clients have been coming to me for lately.

Marketing is definitely a strength of mine and I get fired up when I coach women on their message and marketing strategy.

Yet some of these powerful, visionary women want more.

They want a right-hand wing woman - someone whom they can trust to take their genius and market it in a creative, grounded and elegant way.

And I'm honored to be supporting them!

I love helping visionaries leverage and deepen their message - and take that marketing hat off their head so they can be free up their time and energy to STAY the CEO, the visionary and to keep the soul of their business.

Want to know how I'm helping them?

Here's just a taste:

  • Newsletter strategy + copywriting
  • Launch plan creation + project management
  • Leveraging + repackaging current copy
  • Website content creation/revamp
  • Webinar development + buzz-building
  • New opt in creation + roll out plan
  • and more

And it's a freakin' blast!

These women are breathing a sigh of relief as they see mega-marketing to-do list lighten.

They are doing a happy dance as they see their engagement rise.

And they are giddy when they see ready-to-use, sounds-like-them marketing copy come to their inbox.

If you have been thinking that you are ready to unload some of your Jane-of-all-trades hats, such as strategic marketing + implementation, then let's talk!

To letting go of the "I should be a good marketer" feeling,


Easily gain a client today with this non-techy tip

I'm on a plane as we speak to Portland, Maine where I will be spending the week with my dear friend, amazing client and one of my awesome coaches, Lisa Fraley. I cannot WAIT to have a responsibility-free girl's week!

Lisa has plans for us to hike, see lighthouses and more while I am there (not to mention talking up a storm, which we always do!)

Lisa and I became close when be both attended the Institute for Integrative Nutrition (IIN) as we were training to become Certified Holistic Health Coaches.

(Here we are in 2011 - Lisa on the left and me in the middle - during our IIN year of training)

And what I love about Lisa's and my relationship is that we became friends first before we ever did business together.

Even though we live far away from each other, we have always made time to talk regularly.

Through our long phone chats, we learned each other's strengths and skill set.

Through our journey we encouraged and coached each other to grow more fully into those strengths, and as a result she is now a rockstar Legal Coach and I am a Marketing Mentor. 

LOL - we're not health coaches anymore but we bring our powerful IIN training as coaches and our holistic perspective into our own businesses respectively.

Through our friendship, Lisa and I became clients of each other as we each had valuable skills that each other needed.

Lisa helped me set up my LLC, helped with client agreements and more so that I could "cover my buns"legally and feel safe and empowered as my business grew.

I have supported Lisa with launch strategy and content marketing ideas for her to skyrocket her legal coaching services.

While being each other's client is amazing - it started with friendship first.  

(Here we are in NYC in 2013)

In my coaching I see so many women who want to find clients "out there"and are eager to ramp up their online efforts.

They want to find clients magically from behind their computers.

They envision all these "invisible people" waiting to be their clients.

They want to ramp up their website, social media and more to reach these "invisible people."

Yet they don't know who or where to find these "invisible people"

And I have to tell them that one of the BEST ways to get your next client is to look in your immediate circle.

Now don't get me wrong, online marketing is ah-ma-zing for business owners like us.

But we can't forget those in our own backyard.

Do you have someone whom you have talked to before about working together but for some reason it didn't work out?

Do you have a friend who is always asking about your business?

Are you active in an online or offline group where you KNOW there are people in there who need you?

Connect with those people - now (before you do one more thing online)

Answer their questions.

Be genuinely interested in helping them solve their issue - not from a place of trying to get business, but from a place of service.

And watch what happens.

You see - in this amazing world of technology - people are craving the human connection. They are desiring help in a personalized way - from someone they can relate to.

So be relatable! Use your personal side to pick up the phone or send a personal email.

Try connecting with just one "warm body" this week and let me know how it goes!

To putting the "personal" back in your business,


Why that rich inner brand is killing your sales

I've been talking with many of you this past week on how to actually TALK ABOUT your rich "inner brand." You know....

That amazing bad-ass business owner that you fantasize of being while you are on the treadmill.

The woman-on-a-mission-powerhouse that you journal about when you are daydreaming.

The multi-six-figure-mogul that you say daily affirmations to.

I get to be privy to these rich inner brands all the time.

By interviewing my clients and having them talk it out, I hear the most STUNNING, SIZZLING and AMAZING things about them.

Topics that they

  • get so passionate about they cry
  • take a stand for so strongly that they get pissed off
  • empathize with their ideal clients' needs so strongly that they would solve them for free

Yet when it comes to conveying this "bad-ass-ness" - to actually sitting down at the computer and figuring out how exactly to communicate that - they get tongue tied.

Can you relate?

And honestly, without having some help around this, it feels kinda suck-y.

I mean, it's frustrating not to be able to convey that inner fire, you know?

You ARE a bad-ass, but if you can't communicate that to your tribe, then they don't KNOW how amazing you are (and they won't buy from you!)

Without being clear in your message (and actually getting it out there)....

They can't feel your passion

They don't know your depth of knowledge

They misunderstand you when you sporadically market

That's why I'm so thrilled to not only help coach you to

Find Your Clear Authentic Voice

Create Clean Copy and

Develop a Simple Marketing Plan...

but I am now offering execution services as well, so you can completely take this off your plate.

Imagine how great it would feel to have any of these options ready to go (so you could focus on what you do best, which is serve your clients)

1.  A 4-email drip campaign to get people to say YES to your latest and greatest offering.

2.  A powerful sales page - one that gets people to click "buy now" - that sounds authentically you.

3.  A well-scripted webinar to get people to more fully know your expertise and you.

4.  An engaging and converting opt-in page - one that gets people to type in their email STAT).

I'll coach you along so we can powerfully create these together OR I'll get the feel of your vibe and voice and do it for you.

Either way it's a win/win!

Take advantage of this special offer now.

(special pricing is only valid through May 31!)

You owe it to your tribe to show them your bad-ass-ness.  Why not do it when you can get stellar support at an awesome price?


P.S.  I'm happy to schedule a phone chat with you to see how Clear, Clean and Simple Marketing Solutions can best work for your biz (but hurry to take advantage of this special pricing by 5/31).

[Free Template] Join me TODAY to create your simple, easy yet oh-so effective 3-step marketing strategy

Tuesday's class on

How To Take You Content From Messy To Clean

was a hit!

Here's what people are saying about it;

My intention was to empower the attendees to FINALLY speak from the heart - to break through that "I have to market myself this way" mindset and to give them validation and permission to bring out their quirks AND their genius as they show their authentic selves in their biz.

We talked about the power of emotion in the buying process and how to leverage that.

Curious?  You can still register for the limited-time replay.

And, your BONUS for registering now is that you can still join in LIVE for today's call on

TODAY, Thursday May 14 at 10am PT/1pm ET

I wanted to create this simple yet powerful class because even marketing people like me can get a headache with all the "shoulds" in marketing themselves:

  • Social media (which one? strategies for each? How to keep up?)
  • Email (what to write? how to grow my list?)
  • Networking (Elevator pitch fear!)


And honestly what I see it's that it's crippling - amazing women shut down because they are so overwhelmed (can you relate?)

My mission is to help you today with a SIMPLE yet powerful plan of action to market yourself - one that gets you excited, empowered and ready to go!

Claim your spot here.

To simple yet powerful,


P.S. Class #2 is today Claim your spot

[Free Template] How to avoid the "I need to eat dark chocolate" syndrome...

Do you ever sit down and say, "OK I have to write some content for my business today.  I've got to write a blog post.  I have to do some social media.  ACK!  I've got to Write! Write! Write!"

And you are thinking and nothing is coming up, so you are like "OK!  I'm going to go get some dark chocolate because I need to get inspired and maybe watch this movie on Netflix,"

And pretty soon the day is over and you don't get any marketing done...

It's frustrating, right?  You may be thinking, "ACK!  I'm not gaining any new clients because I'm not marketing myself properly!"

How would it feel to have a really clear template to walk you though?

One where you take your own words and it makes you feel like, "Wow! These are my words but they sound so good!  They sound authentic and true to me"

Take a look:

And then join me in a complimentary 2-Part Master Class with you that includes 2 Easy Templates:

Master Class + Template Reveal on

Tuesday, May 12 at 10am PT/1pm ET


Master Class + Template Reveal on

Thursday, May 14 at 10am PT/1pm ET

Claim your spot here.

I can't wait to share this easy-to-create, easy-to-implement content with you!Heather

P.S. This 2-Part Master Class series begins on Tuesday!  Claim your spot

[Free Template] Take Your Content From Messy to Clean

You've all seen it:

The boring Facebook post where it's all about the coach, not the client.  Something like, "I'm so excited!  I'm having this free training.  Join me!"

And you probably yawn and move on, because they haven't told you why it's worth your while.

Or you may have been sent an article on how to "live well" and you don't really understand how it's going to help your life, so you only read the first 2 lines, figure it doesn't apply to you and delete it.

Ugh.  It's the case of MESSY content.

Messy content gets passed over on social media.

Messy content gets deleted from their inbox.

Messy content is forgotten.

Messy content doesn't get the sale.

How would it feel to have a an easy-to-use-worksheet to walk you through how to create compelling and CLEAN content?

Clean content paints a vivid picture for your tribe.

Clean content helps you relate to them in a way so they feel like they know you.

Clean content gets people buzzing and excited about the possibilities.

Clean content gets people to pick up the phone and say, "I need to work with you!"

I'm so pleased to share a brand new complimentary 2-Part Master Class with you that includes 2 Easy Templates:

Master Class + Template Reveal on

Tuesday, May 12 at 10am PT/1pm ET


Master Class + Template Reveal on

Thursday, May 14 at 10am PT/1pm ET

Claim your spot here.

In this valuable 2 part training (that you'll be able to use and re-use) you'll

  • Learn my unique methodology for unearthing your clear authentic voice (so your marketing actually sounds like YOU and not a stiff imitation of how it's "supposed" to sound).
  • Get a Content Clarity Template to write clean, crisp and engaging copy every time.
  • See how to leverage my 3-Step Marketing Strategy Template so you can create a simple yet effective promotion (one that you can implement with ease!). Claim your spot here.I can't wait to share this easy-to-create, easy-to-implement content with you!Heather

P.S. This 2-Part Master Class series begins a week from today so don't wait - just register - and you'll be prepped to feel more confident, crystal clear and down-to-earth authentic in your marketing.

3 Easy Ways To Generate Content

Great marketing these days begins with content.  Lots of it.

But creating all that content can be a never ending job. Blog posts, website content, social media and more.

When you have great content you can

Educate- so that people understand their issue and how to address it with your help.

Inspire - so that people can have a vision of how their life will be better after you help them.

Engage - so that people can trust that you are there for them!

Content can be a powerful lead-in to cash flow in your business.

Content is used to create

Web pages

Social media

Email newsletters


Live talks

Opt in gifts

Autoresponder follow ups


Online launches


When you have content, you have your “meat” (and I’m not even a big meat eater, but remember the Wendy’s commercial, “Where’s the meat?”)

Without content you leave people

  • not truly understanding what you do
  • not knowing why they should work with you
  • not feeling your “vibe” a.k.a. your personality

But how the heck to you generate it?  Do you sit down to try to write something - and then think, "What do I say?"

That's why I'm so happy to share 3 Easy Ways to Generate Content:

1.  Take brief notes after each client session

Did you just help a client with a breakthrough?

Is it something you've helped many clients through?

If you see an "aha" in the session and you hear their raves with your help, chances are others will enjoy your genius on that too

To capture my thoughts fro a great client session, I write a brief note on the topic in notepad on my phone.  Then, when it's time to write a blog post, I have inspiration ready!

2.  Put your own spin on a popular how-to topic

You may feel like gagging if you read one more blog post about how good kale is for you or see one more webinar that advertises list building.

You may think, "I could have written that!"  or "Why didn't I think of writing that?"

And you know what?  You can write your own spin on that topic.  

Maybe you have a BETTER recipe for kale or you have an easier way to explain list-building.  It's always a good idea to remember that no one else has your personality and your style (we all tend to forget that sometimes!)

I tell my clients that each coach has her own personality and people will resonate with you because of YOU.

Write from your heart and from your own experience and trust that people will enjoy your own personal and unique spin.

3.  Have a content brainstorm call with a friend

Do you have a fellow coaching friend whom you love to talk with?  Why not set up a "content brainstorm call" once or twice a month?

You can take turns "letting it rip" - talking to the other about your dreams and goals for your business and what you see going on in the marketplace while the other listens and takes notes.  (Be sure to set a time limit so it doesn't take all day!)

Ask the one who is listening to listen for "energy bolts" - things that she can tell really light you up and that you are passionate about.

Having an outside eye reflect those topics back to you can be MAGIC topics for content!  Try it once and see how well it works.

Creating great marketing content that can be used to educate, inspire and engage with your tribe doesn't have to be rocket science.

In fact, I am creating something awesome behind the scenes to help you generate clear and clean content (AND be able to help you follow a simple marketing plan).  Stay tuned!

  Until then, be inspired (and write about it!)


How to avoid feeling too pushy with your marketing

"I have no idea how to talk about this so it doesn't sound pushy""Writing isn't my strong point - I don't know how to put things in marketing-speak"

"I feel like a used car salesman when I sit down to create my sales page!"

Do any of these sound familiar?

You may have learned about the "how-to's" of writing email sequences that sell, creating stories to engage your audience, and mapping out a launch timeline - all in the name of "good" marketing.

And you can get it - but it doesn't mean that you like it.

You have been following the marketing checklist or the template that you've been given, but something feels off...

Your heart is screaming - I'm being too pushy!

It feels forced.

It feels gimmicky.

It feels inauthentic.

Your husband reads it and says, "This doesn't sound anything like you!"

I hear you.  And it doesn't have to be that way.

Honestly, the best marketing comes from your heart.

It comes from when you have an inspired hour after walking your dog and you sit down to write what pours out of you.

It comes when you are waiting to pick up your kids.

It comes in the shower.

THAT copy.  THAT language.  THAT intention can never be pushy.

Yet it's very hard to get encouraged to write like that in the group program world.

In that world you may not have anyone to encourage those moments.

You may not receive the gentle nudge of "Tell me more about this" (because that's where the authentic part is).

You probably won't have anyone personally look at your copy as you work together and say, "THIS sounds like you!  It's so much better"

But now you can.

The Polish + Promote My Program Jumpstart is your personalized ticket to getting to the good stuff.

It's a better way to create marketing copy from the heart. 

It's YOUR space to be able to say it like it is - and get a marketer to pull it out and help you package it up.

Here’s what the Polish My Program Jumpstart Includes: 

1.  One 90-minute Polish My Program Coaching Session with Heather ($499 value)

We’ll take a fresh look at your offering and not only find your authentic voice, but nail your benefits in a way that is simple, clean and clear.

2. One 45-minute Promote My Program Coaching Session with Heather ($199 value) 

>After we get clear on what you’re offering, we’ll create a custom “how to get this out there” plan just for you – whether it’s a series of emails in a campaign, a list of places to take your signature talk, social media posts, or a little of all of the above.

3.  Polish My Program Prep Sheet ($99 value)

This is your prep work to bring to our first meeting – it’s designed to help us hit the ground running in our Skype or phone  sessions (and get more done!)

4.  Program Brochure Template ($99 value)

My clients love this handy guideline to use after our 90-minute session to truly refine and get crystal clear on the benefits of their program.  It totally helps your marketing be polished yet compelling.

5.  Promotion Timeline and Action Plan ($99 value)

You’ll leave with a custom plan of action that suits your marketing style while matching your intentions for your promotion.

6.  30 Days Unlimited Copywriting Support by Email (priceless)

As we are working together, you’ll have the freedom to send me sales pages, email copy, social media posts and more .  I’m happy to proof them as I put on my marketing brain and give them a sprucing up.  My clients are ALWAYS happy with the results.

Best of all?  This program can be done completely via Skype or phone, from the comfort of your home!

Total value:  $995

Your investment on January 28 and 29 only:  

$497 pay in full  or 2 payments of $275

What would your heart say if you gave it this gift?  One where you could truly speak your authentic voice and turn it into great marketing?  

This sale is only valid through midnight CT TONIGHT.  Purchase now.


P.S.  Unsure if this is the right fit for you?  

Contact me

to schedule a quick 15-minute phone conversation to talk it out!

Love your yearly planning calendars? Add this to make 2015 pop for your biz

As we head into the end of January, I have a question for you:

How are you doing with your 2015 business planning?

Like - really - how are you doing?

Maybe you got super excited at the beginning of the year as you dove into Leonie Dawson's Create Your Best Life Biz Planner or Danielle LaPorte's Desire Map + Day Planner.  (I did - I love both of them!)

And probably as you filled them out, you had the best of intentions.  You thought, "I'm going to create THIS NEW THING this year and I'm going to do it THIS DATE and I'm going to make THIS MUCH MONEY!  Yippee!"

(Love that excitement, don't you?)

But then reality set in...  

You caught a cold.

Your washer leaked.

You needed to follow through on your resolution to exercise.

You didn't know what to do first on this NEW THING, so instead you procrastinated.  

And your monkey mind set in.  You thought

"I have no idea if this NEW THING sounds good"

"I don't know where to find people to buy this NEW THING"

"I don't know how to do this"

Eesh.  Your excitement from New Year's Day fizzled and fear and overwhelm kicked in.

You love the IDEA of planning in those DIY planners - a New Year that's all bright and shiny.  And don't get me wrong - that type of planning is a crucial step.

But what about the real, tangible marketing of it all?

The "how to actually pull off this NEW THING" in my biz?

You're wondering "How the heck do I polish this NEW THING and then how do I actually get the word out about this NEW THING?"

It's hard to do it on your own!

That's why TOMORROW I will be revealing a way for you to get the personalized support you are craving - in a quick and easy jumpstart kind of way - to polish and promote your NEW THING.  

I can't wait to share more!  But until then….


[WEBINAR TOMORROW] The 3-step approach that changes it all

It's only 24 hours until we're LIVE with this all new free training:

Wednesday, September 17

10 am PT, 11 am MT, 12 pm CT, 1 pm ET

In this webinar I'll be sharing my 3-step approach with you to actually implementing your amazing ideas for your biz (and doing it with grace and ease instead of guilt and overwhelm!)

So many of us are bright, driven, creative women who have SO MUCH that we want to do and SO MANY ways that we want to help our clients.

But we can't do it all - at least not all at once.

Once I share my simple 3-step strategy with my clients, they tell me things like 

"I'm actually enjoying writing my marketing emails now. Heather, what did you do to me?"

"Wow - new self, new clients, new speaking his and lots of new potentials!"

"You've helped me recognize that my work has real value and I can now confidently put together my programs!"

"Heather - we got more done in 45 minutes on this than I have gotten done in a year!"

I want this clarity and confidence for you so you can also implement -

even if you never spend another dime on your business


It's my gift to you!

Claim your free spot now

Join me LIVE, as I won't be offering a replay.

I can't wait to see you tomorrow!

P.S. This is your last invite.

 Claim your spot now

so you can join us Wednesday at 10 am PT/ 1 pm ET to hear how

to shift this one biz-killing mind demon once and for all.