how to create a marketing plan

You've got to see this New Year's pic + your questions answered

Happy New Year!

I hope you have some fabulous plans for tonight and tomorrow - ones that involve friends, family and happiness.  I am wishing you a VERY Happy New Year!

Dave and I are celebrating BIG TIME tonight, because tomorrow is our 19th wedding anniversary!  Take a look at us way back in 1995:

Check out those 90's bangs, the mustache, and those uber-puffy sleeves!  (Ah, but we were, and still are, so happy!)

As we begin the New Year (OK, after some champagne tonight and brunch tomorrow), it's time to get down to business again.

I've been getting some great questions about The Launch Pad - A Get-It-Done Virtual Planning Retreat on January 8 and I wanted to address a few here:  

Will this retreat give us your exact launch formula, Heather?

Firstly - I don't have an exact launch formula - I give my launch clients outlines and a focus and then allow them to fill in the details in ways that work for them.

The Launch Pad - a Get-It-Done Virtual Retreat is a bird's-eye view planning day for your entire year.  That means we will be looking at more than one launch or promotion - we will be looking at 2-3 and seeing the big picture.

We will be diving into how powerfully you can serve your clients throughout 2014, so that then you can confidently get into your to-do's for your first launch of the year or know how ELSE you are going to market yourself and understand how you are going to grow your business and your income.

What if I’m not available on January 8? Can I still benefit from this retreat?

Yes. The replay of the Spreecast will be available to all attendees so you can watch when it’s convenient for you. While you won’t receive the benefit of the live chat during the retreat, you can still have access to the private Facebook group for connecting on your own time.

What if I can’t afford it?

If you are committed to your business success in 2014, you can’t afford NOT to have a vision and a plan for how to get there.

Private coaching time with me to accomplish these same goals is over $1000, so this is the most affordable way to work with me.

How do I know that it will work for me?

My 4 step plan is structured enough to give you focus and clarity, yet stretchy enough for you to adapt it to feel right for you. And, the process I take you through allows for course correction along the way, because let’s face it – change happens and we need to be able to adapt along the way!

Ready to join in?

This retreat is going to give you the kick-in-the-pants that you know you've secretly been needing.

Get ready to Map-It-Out and Get-It-Done on January 8 and then LEAP into 2014 with power and clarity.

Still have questions?

For you, my valuable readers, I am hosting a complimentary

Q&A webinar this Thursday, January 2, 2014

at 10am PT/1pm ET.

Here's how you can participate:

  1. Simply head here to create a complimentary Spreecast account.
  2. And then head here on Jan 2 to join in where I'll be LIVE to answer your questions!

To clarity and focus for your marketing in 2014,


P.S. Get a jump on your 2014 and join us!  Details here.

Announcing: A Get-It-Done Virtual Planning Retreat

We've all been guilty of having good intentions to do something important.

Like cleaning out the garage.

Or flossing.

Or finishing that online program for our business that sounded so great.

I'm guilty of this too.  I, like so many of you (I know because you tell me) have purchased some kind of e-book, online product, or virtual program to help you with your marketing, sales, copywriting, etc. and then

It sits on the shelf and collects dust


It never even gets downloaded

And that's just frustrating, isn't it?  It's like a wasted investment!

We have every intention of getting around to it someday, but someday never gets here.

That's why I'm on a mission to get you in action a whole new way.

I'm THRILLED to announce

The Launch Pad is a 4-hour virtual retreat and a Get-It-Done Day for you to create a powerful marketing strategy and clear cut plan for 2014.

Yep – for 4 hours on January 8 we’re going get down to business – together.

Imagine spending 4 hours together with other smart strategic girls where you will walk away with

  • Clarity on how to market 2 or 3 of your signature programs or products in 2014.  (Don't worry - you'll get a workbook to help you whiteboard out your brilliant ideas before we begin).
  • Your own personalized (and filled out) marketing calendar - so that you know what's going to happen when.
  • The confidence to know that this time your launch or promotion will be different - because you'll be empowered with some clear-cut strategies that work.

The Launch Pad - a 2014 Virtual Planning Retreat is different.

Because we're going to be in real-time via webinar, I'm going to be supporting you every step of the way so that you walk away with your 2014 vision and marketing goals mapped out and done.

"If you don't know where you're going, you'll end up someplace else"   - Yogi Berra

This retreat is designed to support you in bringing the business goals that - so far you've only been dreaming about - to life.  It's going to give you enough clarity to follow through - yet going to be stretchy enough to adapt to tweaks as the year goes on.

Here's the schedule:

Each hour we'll go through one of these 4 modules.

Planning - to truly visualize WHAT products or programs to promote in 2014.

Promotion - how you're going to get the word out in a way that's powerful but feels right.

Practicality - so you'll know exactly what pieces you need to to do pull this off.

Process - how to drill down to turn the big to-do items into do-able baby steps.

Each module includes 15 minutes of content by me and 20 minutes of Q&A time.  You'll then have 15 minutes of Get-It-Done time and a 10 minute break.

Take a look to learn more:

Join me. This could be just thing you have been CRAVING in your business, but you just didn’t know where to start.


Invest in your business now

in December - and then you can earn the right to forget about it until January!

Then get ready to Get-It-Done on January 8 and for 2014 to be your best year yet!

To empowering to you to grow your business in a whole new way.


P.S. Take a look at all the details of The Launch Pad Virtual Retreat here and be sure to join us.

Re: That creative download you just had for your business

I'm wondering if you are a coach or solopreneur who sometimes has a bad day? Maybe you're kind of stuck in that overwhelm of not really knowing where your business is going and not really knowing what the next step for you is? I get those too, and what I usually do then is something creative.  It helps me to get out of that zone and to open up new channels in my brain and figure out what's next for me.

My newest creative endeavor is watercoloring with gauche watercolors.  It gives me such joy!

Take a look:

My painting is so simple, but what happens a lot of time when I do something like this is I get a massive download!  I get into that creative mode and then I get this new inspiration - some new thing that I want to do with my business - maybe some clarity that I was searching for.

And for me, I know what to do for that next step, but

what I see with so many entrepreneurs is that they have a massive download and then they don't know what to do with it!

They stay in that creative mode and they don't know how to put the pieces in place to actually make it happen.

So what I do with my private launch clients - whether they are launching or in their marketing or really in their business in general (because it's all tied to marketing!) is I help them break down this big goal into step-by-step manageable, doable, effective pieces.

Then they can look at the big picture - they can envision it - and then they can say, "OK - these are the baby steps that I need to do to move forward to actually get it done."

I love this process because I can feel them exhale.

I can just hear that opening up, that "I can do that" feeling - and it's really rewarding!

This is the stuff i have been doing all my life.  Part of it is innate but part of it is professional skills that I've built up in the corporate world and also in my own business.  I'm that organized snap! snap! snap! girl and I have this gift to help people move forward.

So, if that's something that you would like to do - to get creative and then know what to do with this creative inspiration that you have for your business, then I'd love for you to join me on a complimentary video training series that I'm hosting.

The Launch Pad

3 Simple Steps to Eliminate the Marketing Overwhelm and Create a Get-It-Done Plan for 2014

Isn't this a great thing to do in December when you are wrapping up one year and getting ready for the next one?  I think so!

Don't miss out on this super cool watch-when-you-are-able free video series.  Register here.

To seeing your creativity turn REAL,


P.S.  I know you have a big dream or two for your business that you want to make a reality in 2014.  

Take a look

and let's make it happen - together!