marketing plan

The World's Easiest Marketing Plan

Everyone knows the pushy sales person.  The one who is breathing down your back as you consider your options.

Or the blaring "Buy from me!  Buy from me!" sale where you feel pressured to make a decision on the spot without really knowing what you are buying.

It makes you want to RUN the other way, doesn't it?

Do you ever feel that way in your own marketing and sales?

You feel like you are being pushy.

You feel like you are forcing it.

You feel like you are showing off.

I'm here to tell you that there's a better way - one that's authentic, enticing and PULLS your audience in (instead of pushing them away!)

I'm so happy to share

The World's Easiest Marketing Plan

This is for you go-with-the-flow kind of coaches.

This is for you "I'm so overwhelmed" solopreneurs.

This is for you "I don't like marketing" doing-it-all entrepreneurs.

Ready?  It's so simple you don't even need a pen.

Give. Give. Give. Ask.

"Give" means giving free content.

That could be

A quick tip on social media A blog post A webinar An article (even if it's not yours!) A teleseminar or live talk An Infographic A podcast A five minute talk at a networking event An interview on a telesummit

You must "give" at least three times before you can ask for the sale.

By giving you are creating a strong relationship with your tribe.  

You are sharing valuable information with them that allows them to better understand what you do and how you can help them.

Before your palms start sweating at how much content you need to create, know this:  You can use one of these methods more than once.

If blogging is your thing - then go for it!

If you're a social media fanatic, run with it!

While a mixture of at least a two platforms is desirable - I am giving you permission to do it YOUR WAY with this easy formula,

"Ask" means asking for the sale.

When you've given away some great tips or teaching points or shared your story and why you are passionate about what you do through the various channels above, THEN you can ask for a sale.

By giving first - you create a bond with your audience.  Only then do you earn the 

right to ask.

By sharing valuable content you not only establish yourself as the expert but you make them trust you because you aren't always asking for the sale!

Sound do-able?  Good!  You've got this.

And, if you are thinking, "Wow this is good stuff Heather.  How do I find out more?"

I am creating some awesome free stuff to help you develop your own simple marketing plan.  Stay tuned!

Until then: Give. Give. Give. Ask.


Most coaches won't tell you about this one crucial piece…

In the world of coaches and solopreneurs, I see a dichotomy.  I'd love to see which of these styles you best relate to: Here's what I mean:

The masculine "follow this plan to the 'T' even if it kills me" marketer:

Pros: You can cross off every item on your launch to-do list, know all your conversion rates and be up on every piece of technology that will help you to market yourself better.

Cons:  You may miss conveying the true heart of your message.  And that can come across in the marketplace as inauthentic or stiff (which leads to a "no").

Feminine "my business has to feel good so I do everything by intuition" marketer:  

Pros:  You use your intuition to guide all of your marketing.  You trust your message and it feels authentic and "right" to you - at least for the moment.

Cons:  Your message may change frequently as your intuition guides you.  And that can come across in the marketplace as confusing or even weak (and a confused mind says "no"). 

The truth is - we need to pull from BOTH our feminine and masculine side when marketing.

We need masculine structures to set us up for success, such as

  • a marketing calendar so we can stay consistent with our message
  • technology know how (for things like how to get an opt in page created)
  • a step-by-step plan for big projects such as a launch so we can market with power and efficacy
  • best-practices for email, web copy and more

But we need to soften all these masculine structures with feminine energy, so that 

  • the soul of our mission gets conveyed
  • we can show our "real" self which helps us to relate to our audience (so they will know, like and trust us)
  • our authenticity shines through
  • we feel in balance with our business

Without bringing both the masculine AND the feminine into our business, we will fail.  

Yet so many coaches out there will show you how to do one method or the other.

They may say, "Here's the EXACT structure - do this and you will SUCCEED!"  (A very masculine approach which rarely works because it fails to include YOU - your message, your soul, your brand.)Or they will say, "Trust your gut and then go do that."  (A feminine approach which usually falls short of truly conveying your message so that the marketplace can understand it and respond to it.)

The Launch Pad - a Get-It-Done Virtual Planning Retreat is designed to help you combine the two.  

We'll get masculine by creating some structure for your marketing for the year.  I'll be giving you timelines, a calendar, and a workbook for you to CLAIM your goals and help you understand, step by step, how you are going to get there.

We'll leave room for the feminine by creating lots coaching time for live questions AND your own get-it-done time.  There is absolutely room for you to fill in this plan with your own unique style - and you SHOULD - because that's where the authentic marketing comes in.

The Launch Pad is a 4-hour virtual retreat and a Get-It-Done Day for you to create a powerful marketing strategy and clear cut plan for 2014 (but in YOUR way!)

January 8, 2014

9am - 1 pm PT/12pm - 4pm ET

"Behind Heather's casual, easy going attitude is a woman with laser-like focus who shows you everything you need to know and do to be well organized and successful with your marketing plan."

Anita Capizzi

Isn't your business worth 4-hours of dreaming + strategy to make 2014 your best year yet?  Sign up now.

To bringing in BOTH the masculine and feminine to your marketing this year,


P.S. It's less than a week until this powerful virtual retreat!  Join us.

Announcing: A Get-It-Done Virtual Planning Retreat

We've all been guilty of having good intentions to do something important.

Like cleaning out the garage.

Or flossing.

Or finishing that online program for our business that sounded so great.

I'm guilty of this too.  I, like so many of you (I know because you tell me) have purchased some kind of e-book, online product, or virtual program to help you with your marketing, sales, copywriting, etc. and then

It sits on the shelf and collects dust


It never even gets downloaded

And that's just frustrating, isn't it?  It's like a wasted investment!

We have every intention of getting around to it someday, but someday never gets here.

That's why I'm on a mission to get you in action a whole new way.

I'm THRILLED to announce

The Launch Pad is a 4-hour virtual retreat and a Get-It-Done Day for you to create a powerful marketing strategy and clear cut plan for 2014.

Yep – for 4 hours on January 8 we’re going get down to business – together.

Imagine spending 4 hours together with other smart strategic girls where you will walk away with

  • Clarity on how to market 2 or 3 of your signature programs or products in 2014.  (Don't worry - you'll get a workbook to help you whiteboard out your brilliant ideas before we begin).
  • Your own personalized (and filled out) marketing calendar - so that you know what's going to happen when.
  • The confidence to know that this time your launch or promotion will be different - because you'll be empowered with some clear-cut strategies that work.

The Launch Pad - a 2014 Virtual Planning Retreat is different.

Because we're going to be in real-time via webinar, I'm going to be supporting you every step of the way so that you walk away with your 2014 vision and marketing goals mapped out and done.

"If you don't know where you're going, you'll end up someplace else"   - Yogi Berra

This retreat is designed to support you in bringing the business goals that - so far you've only been dreaming about - to life.  It's going to give you enough clarity to follow through - yet going to be stretchy enough to adapt to tweaks as the year goes on.

Here's the schedule:

Each hour we'll go through one of these 4 modules.

Planning - to truly visualize WHAT products or programs to promote in 2014.

Promotion - how you're going to get the word out in a way that's powerful but feels right.

Practicality - so you'll know exactly what pieces you need to to do pull this off.

Process - how to drill down to turn the big to-do items into do-able baby steps.

Each module includes 15 minutes of content by me and 20 minutes of Q&A time.  You'll then have 15 minutes of Get-It-Done time and a 10 minute break.

Take a look to learn more:

Join me. This could be just thing you have been CRAVING in your business, but you just didn’t know where to start.


Invest in your business now

in December - and then you can earn the right to forget about it until January!

Then get ready to Get-It-Done on January 8 and for 2014 to be your best year yet!

To empowering to you to grow your business in a whole new way.


P.S. Take a look at all the details of The Launch Pad Virtual Retreat here and be sure to join us.

Free Webinar on why most entrepreneurs aren't growing as quickly as they had hoped

Did you know that businesses who plan grow 60% faster than those that don't have revenue plans? WOW - that's a lot!

And yet many solopreneurs fail to plan - frequently.

Does this sound familiar?

You may have had an amazing idea to grow your business in 2013 but somehow you just couldn’t make it happen.

Maybe you got distracted with another money-generating idea.

Maybe you got stuck in overwhelm and just didn’t know where to start.

Maybe you were working IN your business so much that you forgot to look at the big picture and work ON it so you can grow.

If any of these resonate, you’re not alone. 

That's why I'm so excited to invite you to my complimentary webinar on this topic:

The Launch Pad

The Missing Link to Creating a 2014 Marketing Plan so you can Maximize Your Time, Obliterate the Overwhelm and Call in More Cashflow.

Tuesday, December 17 10am PT/1pm ET

On this valuable training you will discover:

  • The top 3 reasons why solopreneurs fail to plan out their marketing (and why those are the very reasons that leave money on the table).
  • My simple 4-step process that will turn you into a marketing machine (and leave you feeling in control and focused).
  • A sneak peek at my upcoming Virtual Retreat (shhh - it's a sneak peek so I can't say more!)

Won't you join me tomorrow as we wrap up 2013 - and set yourself up for success in reaching your RIGHT people in 2014?

When you enroll you can also check out my complimentary video series to watch when you are able - and it will get you warmed up for tomorrow!

I am SOOOOO psyched to speak this truth with you LIVE about how to get in motion. It's going to be grounded and real.  

I'm not going to be talking about instant formulas but instead a system that you can tweak to work for you, so that you can spread the word about your business in 2014 and grow, grow, grow!

Head on over here for all the details.

To the marketing maven inside of you,



Join us tomorrow

and get ready

to stop leaving money on the table

in 2014.

I promise I was only on green juice when I filmed this….

I'm laughing to myself because I had a lot of fun making this latest video for you (I'm getting giddy with holiday cheer.)  :) But I really wanted to hit home the frustration I see with so many entrepreneurs who think that the next product or program they purchase is going to be "THE" ticket to success.  

I call it the bright, shiny object syndrome. 

Take a look: 

Maybe this has been you at some point in your business? Maybe you thought, "Here's a money maker right here!  This one is so bright and shiny!  I want this one!  This one is going to make me money!"

But then before long, some other marketing idea or way to sell your services excites you even more and you think,  "Oh but I want to do this one now!"

But wait!  What happened to the first one?  And how do you choose between the two?  What's a girl to do?

It's time to get a plan!

It's time to get focused and clear for the next year.

It's time to figure out exactly where you want to grow your business in a way that feels right for you and then start implementing a way to spread the word. Because that's how you are going to make the money!

If you keep running from project to project, you're going to get stuck in the hamster wheel.  The way to make money is to actually implement, and I'm going to show you how.

I invite you to join me for a complimentary video training series titled

In this video series we're going to get you focused and clear with an amazing plan for 2014 and yes, one that is even like yoga pants that can stretch a little bit.

We're going to get you on the path to know where you are going so that you can actually do a step-by-step process to get there and eliminate the overwhelm.  We'll keep you from falling for the bright and shiny objects and get focused on ONE so that you can call in the clients and call in the money.

Head on over here for all the details.

To implementation in 2014,


Re: That creative download you just had for your business

I'm wondering if you are a coach or solopreneur who sometimes has a bad day? Maybe you're kind of stuck in that overwhelm of not really knowing where your business is going and not really knowing what the next step for you is? I get those too, and what I usually do then is something creative.  It helps me to get out of that zone and to open up new channels in my brain and figure out what's next for me.

My newest creative endeavor is watercoloring with gauche watercolors.  It gives me such joy!

Take a look:

My painting is so simple, but what happens a lot of time when I do something like this is I get a massive download!  I get into that creative mode and then I get this new inspiration - some new thing that I want to do with my business - maybe some clarity that I was searching for.

And for me, I know what to do for that next step, but

what I see with so many entrepreneurs is that they have a massive download and then they don't know what to do with it!

They stay in that creative mode and they don't know how to put the pieces in place to actually make it happen.

So what I do with my private launch clients - whether they are launching or in their marketing or really in their business in general (because it's all tied to marketing!) is I help them break down this big goal into step-by-step manageable, doable, effective pieces.

Then they can look at the big picture - they can envision it - and then they can say, "OK - these are the baby steps that I need to do to move forward to actually get it done."

I love this process because I can feel them exhale.

I can just hear that opening up, that "I can do that" feeling - and it's really rewarding!

This is the stuff i have been doing all my life.  Part of it is innate but part of it is professional skills that I've built up in the corporate world and also in my own business.  I'm that organized snap! snap! snap! girl and I have this gift to help people move forward.

So, if that's something that you would like to do - to get creative and then know what to do with this creative inspiration that you have for your business, then I'd love for you to join me on a complimentary video training series that I'm hosting.

The Launch Pad

3 Simple Steps to Eliminate the Marketing Overwhelm and Create a Get-It-Done Plan for 2014

Isn't this a great thing to do in December when you are wrapping up one year and getting ready for the next one?  I think so!

Don't miss out on this super cool watch-when-you-are-able free video series.  Register here.

To seeing your creativity turn REAL,


P.S.  I know you have a big dream or two for your business that you want to make a reality in 2014.  

Take a look

and let's make it happen - together!