online marketing

Easily gain a client today with this non-techy tip

I'm on a plane as we speak to Portland, Maine where I will be spending the week with my dear friend, amazing client and one of my awesome coaches, Lisa Fraley. I cannot WAIT to have a responsibility-free girl's week!

Lisa has plans for us to hike, see lighthouses and more while I am there (not to mention talking up a storm, which we always do!)

Lisa and I became close when be both attended the Institute for Integrative Nutrition (IIN) as we were training to become Certified Holistic Health Coaches.

(Here we are in 2011 - Lisa on the left and me in the middle - during our IIN year of training)

And what I love about Lisa's and my relationship is that we became friends first before we ever did business together.

Even though we live far away from each other, we have always made time to talk regularly.

Through our long phone chats, we learned each other's strengths and skill set.

Through our journey we encouraged and coached each other to grow more fully into those strengths, and as a result she is now a rockstar Legal Coach and I am a Marketing Mentor. 

LOL - we're not health coaches anymore but we bring our powerful IIN training as coaches and our holistic perspective into our own businesses respectively.

Through our friendship, Lisa and I became clients of each other as we each had valuable skills that each other needed.

Lisa helped me set up my LLC, helped with client agreements and more so that I could "cover my buns"legally and feel safe and empowered as my business grew.

I have supported Lisa with launch strategy and content marketing ideas for her to skyrocket her legal coaching services.

While being each other's client is amazing - it started with friendship first.  

(Here we are in NYC in 2013)

In my coaching I see so many women who want to find clients "out there"and are eager to ramp up their online efforts.

They want to find clients magically from behind their computers.

They envision all these "invisible people" waiting to be their clients.

They want to ramp up their website, social media and more to reach these "invisible people."

Yet they don't know who or where to find these "invisible people"

And I have to tell them that one of the BEST ways to get your next client is to look in your immediate circle.

Now don't get me wrong, online marketing is ah-ma-zing for business owners like us.

But we can't forget those in our own backyard.

Do you have someone whom you have talked to before about working together but for some reason it didn't work out?

Do you have a friend who is always asking about your business?

Are you active in an online or offline group where you KNOW there are people in there who need you?

Connect with those people - now (before you do one more thing online)

Answer their questions.

Be genuinely interested in helping them solve their issue - not from a place of trying to get business, but from a place of service.

And watch what happens.

You see - in this amazing world of technology - people are craving the human connection. They are desiring help in a personalized way - from someone they can relate to.

So be relatable! Use your personal side to pick up the phone or send a personal email.

Try connecting with just one "warm body" this week and let me know how it goes!

To putting the "personal" back in your business,

Heather

Biz With Grace, Not with Guilt

I 'm going to be straight up with you today:

Stop wasting money in your business

You're a smart business woman and are committed to doing what it takes to grow your biz...

You love to sign up for that next how-to online course

  • the one that's finally going to propel you to a profitable, lucrative and joyous coaching business (one that's not always so hard!)
  • 

the one where your perfect clients are clamoring to you and you can take that family vacation, buy that cute outfit or get those weekly massages you've been dreaming about.

The problem is - you sign up for a course - and then you get behind...



Then you feel like you can't catch up and begin to drown in the how-to's.

You dread listening to all those 2-hour webinars and can't keep up with the handouts.



Maybe you have the best of intentions of implementing what you are taught - but when you do - it feels totally inauthentic and very unlike you.

Either way, you are filled with the "What's wrong with me and why can't I DO THIS?" feeling.

Your head becomes cloudy with the "should's" - but all those "should's" do is suck your energy and still leave you without clients...

So then you are disappointed, cash-poor and wondering if you can really make it in your biz.

What if I told you there was a way to turn that around?

I've been working hard behind the scenes, and I'd be honored if you spend just 1 hour with me in this brand new free webinar:

Wednesday, September 17

10 am PT/1 pm ET

Claim your free spot now

Join me LIVE as I'll show you

  • The #1 reason your best intentions are setting you BACK in your business (and how to instantly flip them for a total UP-SWING to wrap up your 2014).
  • A guilt-free 3-step approach to create $1000's in cash flow - without investing another dime in your biz.
  • A simple shift to squelch this one biz-killing mind demon once and for all.and the one thing you can do to totally abolish that!

PLUS:  I'll be sharing a shocking statistic on what 63% of coaches are ACTUALLY making and the ONE truth to acknowledge to break free from it.

Claim your free spot now

I can't wait to see you there!

P.S. It's only one short week until this webinar.  Claim your spot now and get ready to run your business with grace and ease instead of guilt and overwhelm.

The number one reason your online launch didn't work (and it's not what you think)

So - I've come to the realization that I HAVE to say something…...

You all know me as

The Launch Queen

and

I'm really good at sharing all-things-online-marketing with you.

When I help my clients with launch of a new program online they

  • grow their lists big time
  • establish themselves as the expert in an oh-so powerful way
  • get BONUS opportunities such as being invited to speak or to guest author books
  • get amazing new clients.

It's so flippin' exciting to see their transformation every. single. time.

I love helping them celebrate this newfound vibrational upgrade that a launch helps them achieve.  It's the result of a lot of moving pieces that we have crafted together - and they execute like a queen!

But many times new people come to me who have been burned with online launch in the past.  It didn't work like they had envisioned, and they are M.A.D!

As I hear their frustration, I know that something BIG is missing that shoots people in the foot every time.

Are you ready for it?

They are not connecting enough OFFLINE.

Yep.  You see, successful business owners know that taking a holistic look to your business is crucial.  

Just like me telling you to "eat kale" and then you will instantly be healthy, doing ONLY an online launch is not a guaranteed path to success.

You can write emails up the wazoo and have all the to-do's checked off. But, if you are operating in robot-mode and not truly connecting with your tribe, you will fail.  

A thriving business has 2 tracks:  Online and Offline

We need to straddle both of these tracks as entrepreneurs in order to fully build up our know, like and trust factor.

Here's what I mean:

Have you ever signed up for something because you saw a speaker live and thought, "I like her!"  

Have you ever had a fabulous "let's get to know each other call" (with no strings attached) and then thought, "She's amazing. I need her!"

Have you ever had a great conversation with a colleague at a conference and kept in touch and eventually thought, "She's the right coach for me!"

These offline practices all involve in-person or phone conversations. You know - REAL ones like we used to have before we could text, tweet, or "like."

And these relationship-building techniques are

crucial

.

They help us feel connected. They get us out of the work-behind-our-computer world and into an "I see you" connection. And we as women are CRAVING connection.  

I'm not talking about the read-this-one-more-email connection, but true human connection.

And when we feel connected to a coach or potential partner, we want to do more with them.  

When we have connected in a human way and THEN supplement in an online way, we make more moolah.

If we don't infuse this "real" communication in our business, the marketplace is silent. They don't care. They can't "feel" you and so they don't respond.

And no one wants crickets chirping instead of clients calling!

So my question for you is:  Are you getting too online-heavy in your business?  Have you had a launch that focused only on the online portion?

If so, how can you take a more holistic view of your business in 2014 - one that includes online and offline approaches in a balanced way?

Here's what I mean:

Your online track can include:

  • Email marketing
  • Videos
  • Social media
  • Web copy

Your offline track can include:

  • Traveling to conferences
  • Discovery session calls
  • Local networking events
  • Speaking
  • Calls with potential referral or joint venture partners
  • "Thinking of you calls" to keep in touch

A GREAT launch combines pieces from both of these tracks! Crafting your online strategy is crucial, but picking up the phone or getting in front of people is just as important.  

Before the overwhelm kicks in and you say, "How do I do ALL of that?" here's my tip:

You don't have to do all of these in one launch (or even at all!) Finding the right balance of these is unique for each person.

In fact, one of my strengths is helping people get clear on WHICH of these to focus on right now - whether they want to launch or not. Together with my private clients we sit down, roll up our sleeves, and do a business assessment that helps us get clear on their next steps (that will help them reach their goal).

And you know what?

I have told some of them that they are not ready for an online launch!  

Instead we work together for them to stand out in the marketplace THEIR WAY. We put a strategy in place for them to balance both this online and offline approach, and it's amazing to see them absolutely THRIVE.

Do you wonder if you're getting too online-heavy? If so, how can you tweak that this year?

Questions? Email me and let's connect - you know, in a "real" way!  :)

To your powerful online AND offline business,

Heather

I promise I was only on green juice when I filmed this….

I'm laughing to myself because I had a lot of fun making this latest video for you (I'm getting giddy with holiday cheer.)  :) But I really wanted to hit home the frustration I see with so many entrepreneurs who think that the next product or program they purchase is going to be "THE" ticket to success.  

I call it the bright, shiny object syndrome. 

Take a look: 

Maybe this has been you at some point in your business? Maybe you thought, "Here's a money maker right here!  This one is so bright and shiny!  I want this one!  This one is going to make me money!"

But then before long, some other marketing idea or way to sell your services excites you even more and you think,  "Oh but I want to do this one now!"

But wait!  What happened to the first one?  And how do you choose between the two?  What's a girl to do?

It's time to get a plan!

It's time to get focused and clear for the next year.

It's time to figure out exactly where you want to grow your business in a way that feels right for you and then start implementing a way to spread the word. Because that's how you are going to make the money!

If you keep running from project to project, you're going to get stuck in the hamster wheel.  The way to make money is to actually implement, and I'm going to show you how.

I invite you to join me for a complimentary video training series titled

In this video series we're going to get you focused and clear with an amazing plan for 2014 and yes, one that is even like yoga pants that can stretch a little bit.

We're going to get you on the path to know where you are going so that you can actually do a step-by-step process to get there and eliminate the overwhelm.  We'll keep you from falling for the bright and shiny objects and get focused on ONE so that you can call in the clients and call in the money.

Head on over here for all the details.

To implementation in 2014,

Heather

Guess where I'm speaking? (take a look)

You know the best part about launching and shining your light out to the world about what you do?  Opportunities come to you in amazing ways!

As a result of my most recent launch, I’ve been invited to speak at an extraordinary online event:  

Launch Your Expertise – simple strategies to leverage your expertise.

This interview series spotlights top strategic global marketing and sales experts who reveal their secret-sauce success formulas on a wide variety of list building, marketing, and sales topics to help you stay focused, motivated, and creative.

Ever since I've started my business I've sought out mentors who can share their best successes with me so I can learn too.   Because, as Maya Angelou says, "When you know better, you do better. " 

And that's why I'm so excited to present you with over 25 different perspectives on how you can GO BIG with your business - and it's all for f.r.e.e.

This is so much more than an interview series… This is a global online training so you can learn how to serve more people and make more money with your business (and have more fun)!

Here’s just a taste of what you’ll discover:

  • Why launching your expertise is so important to your business and your BIG bottom line.
  • How to reach and impact more people so YOU are the ONLY solution for your ideal clients.
  • Tips and tools to help you launch your expertise and fill your sales funnel with products and services that people buy.
  • How to be save time and energy while getting the most out of your marketing efforts.
  • How to use authentic selling techniques that close sales more easily.

And the best part is, this event is totally free!

Find out all the details here

To shining YOUR light,

Heather

P.S. Feel free to pass this along to anyone you know who might benefit from this information!  

P.S.S.  Please join our Leverage Your Expertise FB group for more fun.

P.S.S.S.  Please join the LIVE Twitter conversation on #launchexpertise

The one thing you must avoid in a launch

It's Friday!

Back when I was in the corporate world, we followed the rules with our marketing.  It was very safe, structured, and well - to me personally - boring (I was, after all, marketing bio-technology materials!)    

We were required to do things the "right" way and had to go through many levels of approval before telling the world about our products. And that was OK for me at the time.

Because I was marketing behind the "safety" of a corporate brand - it didn't matter if it didn't light me up.  

It was OK to play it safe because it wasn't "me" I was selling.

Fast forward several years and I became a brand new health coach trying to get myself and my business known.  While I considered myself a rather experienced marketer, this time I was marketing "me."

And that was a whole new experience!

I was terrified to get "out there" and share more about myself.

 My marketing attempts felt forced and icky.

I was so worried about "bugging" people that I got stuck and couldn't do anything.

 I was terrified! 

I began to realize that marketing myself as a coach (where i AM my product) was VERY different from corporate marketing.  This entrepreneurial marketing:

Requires us to be visible.

Makes us vulnerable to other's opinions (which may not always be nice ones!)

Scares the crap out of us!

And yet we gotta do it.

We have to find a way to grab the attention of our potential clients.  Without a gateway to talk with them, we are left with a lot of closed doors in our faces or unanswered phone calls.  And that leads to a very unsuccessful business.

I really had no clue how the heck I was gong to get "out there."

So I got support.

 I hired some coaches to help me figure out this "marketing myself" thing.

And I tried implementing some of what they taught me.  And it felt horrible.  

My husband look at my stuff and said, "This isn't you!"  and I had to agree.    

I wasn't marketing in a way that felt authentic.

I wasn't showcasing ME in a relatable way.

I was following the formula, and it didn't work.  That's when a lightbulb went on:

I can take what I am learning and put my own spin on it.

I began to infuse "me" in my marketing.

I followed the structure but did it "my way" and in a way that felt right for me.

And it worked!

 I became more and more comfortable with being visible.  

I began to pull out my old marketing skills and sprinkled the best-of-the-best into what I was doing.

The combination worked.

These days have a launch plan - but it's Heather's launch plan - one that works just for me and feels so right!

I want that for you!

Take a look here to see how your OWN UNIQUE spin on your marketing can be just the ticket:  

And then join me on Tuesday for 

Be a Launch Queen - Take Your Program Online, Reach More Clients and Change the World in your Pajamas with a Launch

Tuesday, September 10, 2013 at 10 am PDT/1 pm EDT

Register here to get all the details.

Let's give you enough structure to get going with a launch - and then take the "ick" out - together.

Register here.

To doing it your way,

Heather

P.S. This not-to-be-missed training is on Tuesday!  Register here.

Isn't it time to stop coaching your cousin's best friend's sister?

Happy Tuesday!

Whew - it feels like a Monday after the nice long weekend, doesn't it?   This weekend my family and I enjoyed going retro with a trip to the drive in movie theater and seeing The Breakfast Club.

Here's a view looking back from the driver's seat - we opened up the back of the car and even brought beanbags to curl up in!  

So, summer fun aside, now that it's officially back-to-school season you may be ready to get ramped up with your business.

But - panic could be setting in - HOW exactly are you going to take your biz up a notch this fall?  

As your calendar fills with fall activities, maybe adding all those networking events leaves you feeling weary.

Maybe you are wondering - aren't there MORE people who need my coaching besides my neighbor?

You love coaching in person, but secretly you know that there's more people outside of your social circles who need you.

You are ready to find MORE people to serve so that canmake an impact.

It's time to fish in a bigger pond.

How would it feel to have clients find you through your website or social media?

How would your life be easier to coach by phone from the comfort of your own home (and even in your pajamas)?

In my work with awesome women entrepreneurs, I know one thing:

You have something amazing to share

And I get SO frustrated when I see fabulous women like you not succeed with your business because you don't know how to reach more potential clients.

You've invested in intense training and life experiences to get you where you are.

You've done the hard work of establishing yourself as a business owner and creating your own unique services.

You're living your dream by owning your own business.

Isn't it time to mark your stamp on the world?

And sure.  You may be thinking - yes, but I don't want to force it!  I want to market authentically.

And I hear you.  But here's the deal.

A launch gets people's attention.

It's one of the best ways to stake your claim and get more followers.

Through the process of a launch, you begin the conversation with your potential clients.

It's a gateway for creating beautiful, authentic connections for you.

Take a look here to see my dream for you:

And then join me next Tuesday for 

Be a Launch Queen - Take Your Program Online, Reach More Clients and Change the World in your Pajamas with a Launch

Tuesday, September 10, 2013 at 10 am PDT/1 pm EDT

Register here to get all the details.

There's people out there just WAITING for you!  Let's go find them - together.

Register here.

To finding clients around the world, even in your pajamas,

Heather

P.S. Want to know why it's so important to create a marketing plan that fits YOU and your own unique style?  Take a look at my article in iCoach magazine titled "Create a Marketing Plan That Works For You" here.