polish my program

[SUMMER SALE TODAY] Polish My Program in 90 minutes

I'm SO excited!  In June I had a spur of the moment idea to offer a one-and-done summer sale on a 90-minute session with me.

And it turned out AWESOMELY!  

As my client Sara said, "90-minutes with you is NOT like 90-minutes with anyone else, Heather.  We got SO much done!"

I enjoyed the VIP sessions from the sale so much that I decided to do it again this month!

Many of us are finding the summer flying by with family vacations, hanging out by the pool, trying to entertain the kids and more...

What better way to be strategic with your biz this summer (while also having a life) than to have a one-and-done private coaching session?

This is perfect for you if you've been 

  • waiting untilyour coaching program is written and figured out before you do anything else
  • wondering how you can customize a done-for-you purchased program
  • hearing crickets chirping and seeing glazed eyes when you tell people about every.single.detail of your program
  • dying to STAND OUT from your peers and get more clients!

That's why I'm thrilled to announce

The Polish My Program 90-Minute VIP Intensive SALE

What is the Polish My Program 90-Minute VIP Intensive?

This Skype intensive is a private VIP coaching session (yep just you and me!) in my signature interview style, brought to you in a one-and-done virtual session.

It's a powerful way to get that fresh pair of eyes on your program - so that you can polish it and more effectively (or finally!) market it.

It's a way to work smarter! I'll help you get CRYSTAL clear on how to communicate about your program so you can sell more and get back to what you really love, which is coaching.

Here's how it works...

  1. I'll send you a Program Prep sheet for you to get your best ideas down before our session.
  2. When we meet by Skype, I share my screen so that we "whiteboard out" your program as we organize and polish it.  (No worries, I'll be curious and ask questions to help you along the way)
  3. You'll walk away with a professional (yet juicy!) program outline and you'll be crystal clear on the value and the benefits you provide. 
  4. In addition to detailed notes of our session (where I put my strategic organization to good use!), you'll receive my Program Brochure Template so that you can polish up the wording for your program and sell more.
  5. As a special bonus, you'll receive 1 month of  f.r.e.e. copywriting support from me to finalize any finishing touches!

Only $297 (a $497 value)

July 29 and 30 only

Purchase now and you'll be able to use your session through September 15, 2014.

This is the last sale I will be offering for a while - I know you won't want to miss out!

To your professionally polished program,


P.S.  The sale price of $297 for this 90-minute session is only valid through midnight CT tomorrow, July 30.  Buy now.

Sell more of your coaching program with this one simple tweak

Katrina came to our coaching session stuck. She is a personal chef, a personal trainer AND a health coach (amazing combination, isn't it?).

Katrina is super vibrant and conversational - it's easy to see how that energy makes people clamoring to work with her...

Her dilemma was how to take a client from one service to another in order to serve them more fully.

A client came to her for personal training and mentioned that she wanted to know more about Katrina's health coaching services.

But Katrina became tongue-tied and didn't know how to bridge that gap….

She had a FABULOUS health coaching program in her head - she just didn't know how to tell everyone else just how great it was.

She and I sat down via Skype to see what was underneath that "stuck-ness"...

She told me that she had so much info and so many resources to offer -  she just didn't know how to organize them all and package it up to sell.

She was overwhelmed with trying to put the whole package together BEFORE she told anyone about it.

She wanted to have it all perfect - all the details figured out - before she felt like she could sell it.

Sound familiar?  I hear this ALL the time from coaches.

They want to have everything completely DONE and LAID OUT before they present their program to the marketplace.

I told Katrina that she was making it way too complicated.

We scraped things down to the basics and started with her vision and scope for this program.

I didn't allow our session to dive into too much nitty gritty, and as a result we were able to

  • identify the transformational outcomes for the program
  • reveal how her unique brilliance would stand out from the crowd
  • create a detailed outline with module names and a focus for each one
  • unearth the true value of this program (so she could not only SEE how much valuable content she was offering but FEEL worthy of charging what she's worth!)
  • let go of the need to have it completely figured out before she told people about it

Katrina sold 2 coaching programs that very week!

Her clarity - getting her thoughts and her ideas our of her head and into an organized yet enticing way - empowered her to sell her program (even before every detail was complete!)

I showed her how to write just enough of her program to sell - and then how to complete the rest as she is coaching.

She was so relieved - she felt like all the needless mind-chatter around "Is this program good enough?" and "Do I really know enough?" was totally diminished!

She now has the powerful nuts and bolts of the coaching program, and her clients are super excited about it!

She knows that the "fillers" - the final polishing pieces - can be filled in module by module as she coaches.  Pretty powerful and relieving, isn't it?

Here are 5 simple steps for you to begin shifting (and lifting the stress!) of selling your program.

  1. Throw out the idea that your coaching program has to be perfect before you sell it.
  2. Take 15 minutes and brainstorm your vision. How do you want them to be transformed when they complete this program?  The more you can paint a picture of success, the more tangible and believable it will be.  However, also keep it simple and realistic (no promising the moon!)
  3. Identify the scope/time commitment for this program. Knowing the timeframe will help you to not give away everything but the kitchen sink.
  4. Name each "step" or each coaching session.  Include the benefit (why they need to go through each step).
  5. Brainstorm the extras to include, such as handouts, recipes, email support from you, etc.  These will boost the perceived value.

Now step back - look at all that you just created.  Reflect on how awesome it is!

Even if it's a rough draft for the moment, you have a POWERFUL foundation to use to put together the marketing copy for your program.

Want some extra support with polishing your own program with grace and ease?

I had so much fun with my June sale last month that next week I will be offering a brand new sale next week called Polish My Program.  

Participants in this private Skype session with me will not only get my eyes on their program, but they will also get a Program Coaching Template to be able to gracefully entice new clients into their program!

They will walk away with clarity, confidence and a powerfully polished program to sell, sell, sell.

Stay tuned…..

To your amazing program,