pre-launch

3 Tips to Take Your Marketing Copy Up A Notch

Remember my challenge from last week?  Have you tried something new (or even enjoyed something creative that you normally do)?  Has it spurned any creative juices for your marketing? Maybe you've had fun with the creative part, but when it comes to the marketing part, you're stumped.

Today I want to show you how use that creativity to truly engage your audience through your marketing copy.  

Sit down.  Are you ready?  Close your eyes and and imagine ONE client.  This could be someone you have loved working with in the past.  This could be you a few steps ago.

Walk in their shoes for a day and answer these specific questions:

1. What is keeping him/her up at night (Pain point)?

I always ask my private clients this question, and here's some examples that they have given me:

Emotional eater:  Fear of being overweight, sluggish, tired and uncomfortable for the rest of their lives.

Flight attendant:  She is not waking up refreshed.  She is dragging.

New parent:  Their baby is not sleeping well and they are going crazy.

2. How specific can you be?  Can you take the detail up a notch?  What scenarios can your describe?

While the above examples are good, I always encourage them to get MORE specific. We dive into the details - like this:

Emotional eater: 

  • Her clothes don’t fit right and are old and frumpy – not stylish at all (mom clothes!  Drab colors!)
  • She is not comfortable with herself, her wardrobe, the way she looks in the mirror.
  • She prefers to stay in on a Friday night because she would rather not deal.  She hiding out from life.

Flight attendant:

  • She is sleeping in different bed every night.
  • She had a late night flight and then an early morning flight.
  • She went out and had fun the night before but now needs to be alert in the morning.

New parent:

  • She can't concentrate at work because she is so sleep deprived.
  • She is resentful towards her baby and not bonding like she wants to because the baby is crying all the time.
  • She almost had a fender bender with the baby in the car because she was not alert, and it really scared her.

3. How will he/she feel when it is all better (Pleasure point)? What will that look like?

Now we need to get out of all that pain and describe how their client will feel when that pain is taken away.  We need to describe how much better their life will be (and again, being super specific):

Emotional eater:

  • She feels fit, toned, flexible and strong.
  • She feels stylish and takes pride in her appearance.
  • She feels like being more engaged in social situations and feels like going OUT in life!

Flight attendant:

  • She is feeling rested, confident and centered - ready for anything.
  • She is energetic and alert.
  • She’s appreciative for this glamorous life that is full of travel and freedom.

New parent:

  • She can better function at work and is more able to cope with the demands of a new baby.
  • She can truly bond and enjoy her baby during awake times.
  • She can begin to lose the baby weight because she is rested and can actually focus on eating right (instead of reaching for the cookies).

Pretty simple, huh?  And here's the best part:

These descriptions can be used for ALL of your marketing language -  for your launch and beyond!  

Yep - this exercise gives you SO MUCH content to pull from for your emails, your social media and more.  And here's the thing.  It works.

But it helps to have a sounding board.  It's great to dive deep and get crystal clear with your descriptions in a "marketing jam session" with your launch coach, which is why I am so excited to offer:

What To Say In My Launch 2-hour VIP Intensive

Knowing what to say to them by using their own words, understanding scenarios where they are struggling and being able to relate to them on a personal level is KEY to making them feel like, "She is talking directly to me!"

I invite you to jump into this private VIP Intensive where we’ll get those creative juices flowing TOGETHER to get into the mind of your ideal client.

We’ll get crystal clear and descriptive with exactly what is going on for him or her.

We’ll then craft your custom voice and messaging for you to use in your own copywriting.

When you truly understand your tribe and what their troubles are – in a super tangible way –  they will want to buy from you!

This 2-hour VIP option is a done-with-you service where I’m here to help you get clarity and provide my magic marketing feedback. You’ll leave with

  • 10 new blog or newsletter topics to use for your launch - (or in getting your feet wet in just THINKING about a launch!)
  • 5 new ideas on how to use social media to get more people to engage
  • Clarity on how exactly to relate to your tribe

so you can eliminate the overwhelm and be empowered to write in a way that works for you.

This is the very first step in my brand new signature Get Launched system.  I'm on a mission to empower YOU to attract your ideal tribe and I'm breaking it down for you in easy-to-do, digestible steps.

Are you ready?

What To Say In My Launch 2-hour VIP Intensive

Your investment: $497

And,  for 4 more people who enroll in this intensive in November:

You will receive a free 30-minute "Am I saying this right?" review session from me after the intensive.

To describing the perfect scenario to your ideal client,

Heather

P.S. Take advantage of this VIP Intensivenowand receive a complimentary 30-minute "Am I saying this right?" review from me after our intensive.

Pre-launch success secrets for a powerful first impression

I've got a brand new and upleveled website banner (above)!  What do you think? Why a new one, you ask?  It comes down to 2 words:

First impressions

You see, launching a program or product is a powerful way to make a first impression in the marketplace.  It's the most successful way to stake a claim for who you are, who you serve and how.

Successful launchers use the power of the launch to reach out to people outside of their social circle.  They understand that a great launch is not only one that gets them clients, but one that also builds their list.

In fact one of the best ways to build your list is with launching!  Here's how:

  1. You set the stage for your launch by getting the pieces in place to look good online and to hold an event such as a teleseminar.
  2. You create a buzz outside of your current networking circle to get people exited and draw them in (i.e. get them register with their email) to attend your event.
  3. You host a teleseminar to share more about yourself, reveal helpful tips and to introduce them to your offer.
  4. You enroll new people into your program or to buy your product.

And, not all of the people who attend your teleseminar will buy from you right now.  In fact less than 5% of your list are ready to buy from you right now.

So, for all those newbies who just got on your list with this launch, it's vital to make a good first impression.

This new audience is attracted to you to because they think you may be able to help them.  They hear about you through your launch - which is the same as meeting you at a local networking event.  You want to look spiffy and be on good behavior, right?

Then, once you have these new people on your list, your future marketing efforts (like consistent email) can build a relationship with them so that when they are finally ready to buy, you will be there.

So, getting ready for a launch is like getting ready to SHINE.  And yes, I know words like "shine" and "being visible" that can seem SUPER scary, so today I'm going to share 2 easy ways to prepare for a GREAT first impression so that when you launch - you'll be golden.

1.  Uplevel your headshot

Using a professional photo in your marketing - one that really shows your vibe and your personality - is UBER important in making a good first impression in your launch.

Use this headshot consistently across your online presence, which includes your website and on all social media platforms.  This consistency is key to building up your recognition and your professionalism.

If you have been following me for a while you have been watching me uplevel my headshots like crazy.   I have done this because

  • Each time I have a new photoshoot, it upevels my vibe and boosts my visibility comfort level.
  • I'm always ensuring that my online presence reflects my business growth.

2.  Share more on social media

Social media is key to a successful online business these days.  Whether you're a Twitter fanatic, a Facebook addict, or a Pinterest girl - it's wise to boost your likability and trustworthiness in preparation for your launch.   You can do it 2 ways:

  • Educate your fans/friends/followers on your topic with tips or nuggets of information - without asking for anything in return.  Give them a hint that something cool is coming to peak their interest. Then, when you are ready to make a splash with a launch, people will be listening.
  • Reveal "behind the scenes" in your business. This is a baby step into being more visible.  But here's an incentive:  People LOVE behind the scenes scoop, so tell them about your amazing clients or hint at what you are working on.  It will add to your likability factor make people want to know more about you.

Getting "prepped" for your launch like this will allow you to have a solid and totally professional first impression when you launch.

How can you begin implementing these steps today?  

Want some guidance?  I'm working on these myself (as you can see with the banner) and getting ready for an upcoming reveal that's gonna LIGHT YOU UP to step out with a launch like never before.

Watch what I'm doing to see if anything inspires you and sign up for email updates from me to hear more.

Simply put your name and email in the box to the right and you'll be in the loop.

To getting ready.....

Heather

P.S. Have specific questions around how to get prepped with the steps above?  Leave a comment below!