The World's Easiest Marketing Plan

Everyone knows the pushy sales person.  The one who is breathing down your back as you consider your options.

Or the blaring "Buy from me!  Buy from me!" sale where you feel pressured to make a decision on the spot without really knowing what you are buying.

It makes you want to RUN the other way, doesn't it?

Do you ever feel that way in your own marketing and sales?

You feel like you are being pushy.

You feel like you are forcing it.

You feel like you are showing off.

I'm here to tell you that there's a better way - one that's authentic, enticing and PULLS your audience in (instead of pushing them away!)

I'm so happy to share

The World's Easiest Marketing Plan

This is for you go-with-the-flow kind of coaches.

This is for you "I'm so overwhelmed" solopreneurs.

This is for you "I don't like marketing" doing-it-all entrepreneurs.

Ready?  It's so simple you don't even need a pen.

Give. Give. Give. Ask.

"Give" means giving free content.

That could be

A quick tip on social media A blog post A webinar An article (even if it's not yours!) A teleseminar or live talk An Infographic A podcast A five minute talk at a networking event An interview on a telesummit

You must "give" at least three times before you can ask for the sale.

By giving you are creating a strong relationship with your tribe.  

You are sharing valuable information with them that allows them to better understand what you do and how you can help them.

Before your palms start sweating at how much content you need to create, know this:  You can use one of these methods more than once.

If blogging is your thing - then go for it!

If you're a social media fanatic, run with it!

While a mixture of at least a two platforms is desirable - I am giving you permission to do it YOUR WAY with this easy formula,

"Ask" means asking for the sale.

When you've given away some great tips or teaching points or shared your story and why you are passionate about what you do through the various channels above, THEN you can ask for a sale.

By giving first - you create a bond with your audience.  Only then do you earn the 

right to ask.

By sharing valuable content you not only establish yourself as the expert but you make them trust you because you aren't always asking for the sale!

Sound do-able?  Good!  You've got this.

And, if you are thinking, "Wow this is good stuff Heather.  How do I find out more?"

I am creating some awesome free stuff to help you develop your own simple marketing plan.  Stay tuned!

Until then: Give. Give. Give. Ask.


Re: That creative download you just had for your business

I'm wondering if you are a coach or solopreneur who sometimes has a bad day? Maybe you're kind of stuck in that overwhelm of not really knowing where your business is going and not really knowing what the next step for you is? I get those too, and what I usually do then is something creative.  It helps me to get out of that zone and to open up new channels in my brain and figure out what's next for me.

My newest creative endeavor is watercoloring with gauche watercolors.  It gives me such joy!

Take a look:

My painting is so simple, but what happens a lot of time when I do something like this is I get a massive download!  I get into that creative mode and then I get this new inspiration - some new thing that I want to do with my business - maybe some clarity that I was searching for.

And for me, I know what to do for that next step, but

what I see with so many entrepreneurs is that they have a massive download and then they don't know what to do with it!

They stay in that creative mode and they don't know how to put the pieces in place to actually make it happen.

So what I do with my private launch clients - whether they are launching or in their marketing or really in their business in general (because it's all tied to marketing!) is I help them break down this big goal into step-by-step manageable, doable, effective pieces.

Then they can look at the big picture - they can envision it - and then they can say, "OK - these are the baby steps that I need to do to move forward to actually get it done."

I love this process because I can feel them exhale.

I can just hear that opening up, that "I can do that" feeling - and it's really rewarding!

This is the stuff i have been doing all my life.  Part of it is innate but part of it is professional skills that I've built up in the corporate world and also in my own business.  I'm that organized snap! snap! snap! girl and I have this gift to help people move forward.

So, if that's something that you would like to do - to get creative and then know what to do with this creative inspiration that you have for your business, then I'd love for you to join me on a complimentary video training series that I'm hosting.

The Launch Pad

3 Simple Steps to Eliminate the Marketing Overwhelm and Create a Get-It-Done Plan for 2014

Isn't this a great thing to do in December when you are wrapping up one year and getting ready for the next one?  I think so!

Don't miss out on this super cool watch-when-you-are-able free video series.  Register here.

To seeing your creativity turn REAL,


P.S.  I know you have a big dream or two for your business that you want to make a reality in 2014.  

Take a look

and let's make it happen - together!