the launch pad

You've got to see this New Year's pic + your questions answered

Happy New Year!

I hope you have some fabulous plans for tonight and tomorrow - ones that involve friends, family and happiness.  I am wishing you a VERY Happy New Year!

Dave and I are celebrating BIG TIME tonight, because tomorrow is our 19th wedding anniversary!  Take a look at us way back in 1995:

Check out those 90's bangs, the mustache, and those uber-puffy sleeves!  (Ah, but we were, and still are, so happy!)

As we begin the New Year (OK, after some champagne tonight and brunch tomorrow), it's time to get down to business again.

I've been getting some great questions about The Launch Pad - A Get-It-Done Virtual Planning Retreat on January 8 and I wanted to address a few here:  

Will this retreat give us your exact launch formula, Heather?

Firstly - I don't have an exact launch formula - I give my launch clients outlines and a focus and then allow them to fill in the details in ways that work for them.

The Launch Pad - a Get-It-Done Virtual Retreat is a bird's-eye view planning day for your entire year.  That means we will be looking at more than one launch or promotion - we will be looking at 2-3 and seeing the big picture.

We will be diving into how powerfully you can serve your clients throughout 2014, so that then you can confidently get into your to-do's for your first launch of the year or know how ELSE you are going to market yourself and understand how you are going to grow your business and your income.

What if I’m not available on January 8? Can I still benefit from this retreat?

Yes. The replay of the Spreecast will be available to all attendees so you can watch when it’s convenient for you. While you won’t receive the benefit of the live chat during the retreat, you can still have access to the private Facebook group for connecting on your own time.

What if I can’t afford it?

If you are committed to your business success in 2014, you can’t afford NOT to have a vision and a plan for how to get there.

Private coaching time with me to accomplish these same goals is over $1000, so this is the most affordable way to work with me.

How do I know that it will work for me?

My 4 step plan is structured enough to give you focus and clarity, yet stretchy enough for you to adapt it to feel right for you. And, the process I take you through allows for course correction along the way, because let’s face it – change happens and we need to be able to adapt along the way!

Ready to join in?

This retreat is going to give you the kick-in-the-pants that you know you've secretly been needing.

Get ready to Map-It-Out and Get-It-Done on January 8 and then LEAP into 2014 with power and clarity.

Still have questions?

For you, my valuable readers, I am hosting a complimentary

Q&A webinar this Thursday, January 2, 2014

at 10am PT/1pm ET.

Here's how you can participate:

  1. Simply head here to create a complimentary Spreecast account.
  2. And then head here on Jan 2 to join in where I'll be LIVE to answer your questions!

To clarity and focus for your marketing in 2014,


P.S. Get a jump on your 2014 and join us!  Details here.

Announcing: A Get-It-Done Virtual Planning Retreat

We've all been guilty of having good intentions to do something important.

Like cleaning out the garage.

Or flossing.

Or finishing that online program for our business that sounded so great.

I'm guilty of this too.  I, like so many of you (I know because you tell me) have purchased some kind of e-book, online product, or virtual program to help you with your marketing, sales, copywriting, etc. and then

It sits on the shelf and collects dust


It never even gets downloaded

And that's just frustrating, isn't it?  It's like a wasted investment!

We have every intention of getting around to it someday, but someday never gets here.

That's why I'm on a mission to get you in action a whole new way.

I'm THRILLED to announce

The Launch Pad is a 4-hour virtual retreat and a Get-It-Done Day for you to create a powerful marketing strategy and clear cut plan for 2014.

Yep – for 4 hours on January 8 we’re going get down to business – together.

Imagine spending 4 hours together with other smart strategic girls where you will walk away with

  • Clarity on how to market 2 or 3 of your signature programs or products in 2014.  (Don't worry - you'll get a workbook to help you whiteboard out your brilliant ideas before we begin).
  • Your own personalized (and filled out) marketing calendar - so that you know what's going to happen when.
  • The confidence to know that this time your launch or promotion will be different - because you'll be empowered with some clear-cut strategies that work.

The Launch Pad - a 2014 Virtual Planning Retreat is different.

Because we're going to be in real-time via webinar, I'm going to be supporting you every step of the way so that you walk away with your 2014 vision and marketing goals mapped out and done.

"If you don't know where you're going, you'll end up someplace else"   - Yogi Berra

This retreat is designed to support you in bringing the business goals that - so far you've only been dreaming about - to life.  It's going to give you enough clarity to follow through - yet going to be stretchy enough to adapt to tweaks as the year goes on.

Here's the schedule:

Each hour we'll go through one of these 4 modules.

Planning - to truly visualize WHAT products or programs to promote in 2014.

Promotion - how you're going to get the word out in a way that's powerful but feels right.

Practicality - so you'll know exactly what pieces you need to to do pull this off.

Process - how to drill down to turn the big to-do items into do-able baby steps.

Each module includes 15 minutes of content by me and 20 minutes of Q&A time.  You'll then have 15 minutes of Get-It-Done time and a 10 minute break.

Take a look to learn more:

Join me. This could be just thing you have been CRAVING in your business, but you just didn’t know where to start.


Invest in your business now

in December - and then you can earn the right to forget about it until January!

Then get ready to Get-It-Done on January 8 and for 2014 to be your best year yet!

To empowering to you to grow your business in a whole new way.


P.S. Take a look at all the details of The Launch Pad Virtual Retreat here and be sure to join us.

Free Webinar on why most entrepreneurs aren't growing as quickly as they had hoped

Did you know that businesses who plan grow 60% faster than those that don't have revenue plans? WOW - that's a lot!

And yet many solopreneurs fail to plan - frequently.

Does this sound familiar?

You may have had an amazing idea to grow your business in 2013 but somehow you just couldn’t make it happen.

Maybe you got distracted with another money-generating idea.

Maybe you got stuck in overwhelm and just didn’t know where to start.

Maybe you were working IN your business so much that you forgot to look at the big picture and work ON it so you can grow.

If any of these resonate, you’re not alone. 

That's why I'm so excited to invite you to my complimentary webinar on this topic:

The Launch Pad

The Missing Link to Creating a 2014 Marketing Plan so you can Maximize Your Time, Obliterate the Overwhelm and Call in More Cashflow.

Tuesday, December 17 10am PT/1pm ET

On this valuable training you will discover:

  • The top 3 reasons why solopreneurs fail to plan out their marketing (and why those are the very reasons that leave money on the table).
  • My simple 4-step process that will turn you into a marketing machine (and leave you feeling in control and focused).
  • A sneak peek at my upcoming Virtual Retreat (shhh - it's a sneak peek so I can't say more!)

Won't you join me tomorrow as we wrap up 2013 - and set yourself up for success in reaching your RIGHT people in 2014?

When you enroll you can also check out my complimentary video series to watch when you are able - and it will get you warmed up for tomorrow!

I am SOOOOO psyched to speak this truth with you LIVE about how to get in motion. It's going to be grounded and real.  

I'm not going to be talking about instant formulas but instead a system that you can tweak to work for you, so that you can spread the word about your business in 2014 and grow, grow, grow!

Head on over here for all the details.

To the marketing maven inside of you,



Join us tomorrow

and get ready

to stop leaving money on the table

in 2014.

I promise I was only on green juice when I filmed this….

I'm laughing to myself because I had a lot of fun making this latest video for you (I'm getting giddy with holiday cheer.)  :) But I really wanted to hit home the frustration I see with so many entrepreneurs who think that the next product or program they purchase is going to be "THE" ticket to success.  

I call it the bright, shiny object syndrome. 

Take a look: 

Maybe this has been you at some point in your business? Maybe you thought, "Here's a money maker right here!  This one is so bright and shiny!  I want this one!  This one is going to make me money!"

But then before long, some other marketing idea or way to sell your services excites you even more and you think,  "Oh but I want to do this one now!"

But wait!  What happened to the first one?  And how do you choose between the two?  What's a girl to do?

It's time to get a plan!

It's time to get focused and clear for the next year.

It's time to figure out exactly where you want to grow your business in a way that feels right for you and then start implementing a way to spread the word. Because that's how you are going to make the money!

If you keep running from project to project, you're going to get stuck in the hamster wheel.  The way to make money is to actually implement, and I'm going to show you how.

I invite you to join me for a complimentary video training series titled

In this video series we're going to get you focused and clear with an amazing plan for 2014 and yes, one that is even like yoga pants that can stretch a little bit.

We're going to get you on the path to know where you are going so that you can actually do a step-by-step process to get there and eliminate the overwhelm.  We'll keep you from falling for the bright and shiny objects and get focused on ONE so that you can call in the clients and call in the money.

Head on over here for all the details.

To implementation in 2014,


My friends always do this [BIG ANNOUNCEMENT]

Did you have a good Thanksgiving weekend? My family and I had a gorgeous one in the beautiful Texas Hill Country!  We read books, played Monopoly and hiked.  Sooooooo relaxing…...

I even got to enjoy my birthday as part of the long weekend on December 1.

Speaking of birthdays - because mine falls on the first of the month - I often have friends or family who don't see my birthday until they turn the calendar and WHAM - there I am on the 1st!  They then call and apologize because they almost forgot!

And hearing that "I almost forgot" statement this year (which makes me laugh every time, BTW!) made me realize that many entrepreneurs (maybe like you?) do that in their businesses too.  January 1 rolls around and you may think, "WOW - a new year!  I guess I should create some goals or a plan or something"  

But you may not even know where or how to start 

Maybe you know what's up for January, but after that it's all fuzzy.

And it frustrates me when I see this in the marketplace - because how can you expand and grow in your business if you don't know where you're headed?

How can you make that new BIG THING - that new program or that live retreat or whatever YOUR big thing is -  happen?

It starts with a simple plan - one that can be broken down into do-able steps.

Take a look at this video to learn more:

YEP!  I've created a complimentary video training series to help you understand how to implement your next BIG THING.

I want 2014 be YOUR year - the one where you can truly plow past "being in a hamster wheel" and create focus and clarity for your business.

Join me for this FREE video series:

The Launch Pad

3 Simple Steps to Eliminate the Marketing Overwhelm and Create a Get-It-Done Plan for 2014

In this 3-part video training series, I'll show you how to use these 3 “P”s to create a powerful marketing strategy and clear cut plan (so you can grow by leaps and bounds in 2014).


This simple technique will help you stay focused and feel amazing about where you are going!  It will keep you from falling for that next bright and shiny object.


An easy marketing timeline to ensure that you ring in the clients (but stay sane in the process).


This is where we get your booty in gear to make this all happen through a process that’s both do-able AND effective.

Don't miss out on this super cool watch-when-you-are-able free video series.  Register here.

To seeing you start off 2014 rocking and rolling.


P.S.  I know you have a big dream or two for your business that you want to make a reality in 2014.  Take a look and let's make it happen - together!

P.P.S.  Have a friend who could benefit from this video series?  Pass it along!